What does Little Red Book mean by planting grass? Friends who are familiar with the little red book must be familiar with the word "planting grass". Planting grass is equivalent to sharing. Compared with direct advertising, this method is more real and acceptable. So how do brands or businesses promote planting grass? First, the little red book platform can try to make notes on the planting of small and medium-sized brands with monthly sales of more than 30W. What is the use of selling small and medium-sized brands with monthly sales of more than 30W before (it is not recommended to sell brands with monthly sales of more than 30W, and you can cooperate with influential people, such as Star Net Red). The talents hatched in Xiaohongshu are of great help to help brands enhance their popularity on the platform, improve product conversion rate and create explosive products. In the process of talent promotion, the brand should see clearly the fact that the purpose of talent planting grass is to create materials for brand packaging and promotion, and quickly enhance the credibility of the brand. Second, how to make good use of people who grow grass? We plant grass in the form of short video, live broadcast, graphic and so on. After this way is presented through the content, there are promotions, pre-orders and team battles. People who plant grass mainly play two roles, mainly having a very strong Amway role during the water storage period, and then helping to bring goods for strong transformation during the outbreak period. If letting fans eat Amway is the best effect of planting grass, then the result after this effect is the actual sales transformation, and of course the transformation is the ultimate goal of the business. But before achieving this goal, we need to do a few things: 1, Amway is planting grass when it gets home, so we have to see if this result is greater than the effect. When our businessmen use grass growers, we need to know what our goal is. Whether it is planting grass to store water or later transformation, we will judge what proportion of action to use at this time. What does Xiaohongshu mean by planting grass? 3. We should choose the right people, the preferences of talents, and whether the portraits of fans and the existing hot node marketing can be accurately applied and matched. We chose talents and fans, so that we could pry open the door of a channel. Third, the new way of mowing grass 1. Keep up with the trend and change the release form of notes. Early little red book notes were mainly graphic. Now short videos are developing rapidly, and Little Red Book has added a new release form of video notes. Compared with graphic notes, video notes are more vivid, intuitive and interesting, so they are favored by people. 2. High-quality original content strongly drains the brand, bringing high-viscosity little red books to users with high-quality original content, focusing on all kinds of beauty, fashion and good things recommendation, deeply understanding the characteristics that young users are willing to share, and emphasizing labeling with the four-in-one of "seeing, buying, using and sharing". In terms of user experience, massive and high-quality content has given the users of Xiaohongshu a full "search scene" and brought the promotion effect of Xiaohongshu. 3. All-round display product selling point is brand exposure. There are various kinds of grass planting contents of various brands in Xiaohongshu, but if the display point can't impress the target users, it will arouse users' desire to buy. This requires brands to use big data to analyze users' real needs in advance when placing advertisements, tap the distinctive selling points of products, and conduct brand exposure from various angles through Xiaohongshu Daren to enhance brand awareness and goodwill. Fourth, the rules of the little red book platform are getting tighter and tighter. What can be played in the first half of the year may not be played in the second half. Nowadays, diaries published by many people are either not included or not recommended, and some brands are still locked in the dark room; The rules of the platform change every day. If you want to plant grass in the little red book, you must stare at the wind direction of the platform every day and obey the rules. The emergence of a new rule may be a crisis, but it may also be an opportunity.