Li Jiaqi’s familiar mantra is: OMG! Buy it! Buy it! ?, I believe that many people, even if they have not watched Li Jiaqi’s live broadcast, know this mantra of his. This sentence not only boosted the atmosphere of the live broadcast and made fans in the live broadcast room unable to help but chop their hands, but also gradually became Li Jiaqi’s representative mantra. The reason why Li Jiaqi's team wants to apply for trademark registration for this sound is because this sentence is indeed Li Jiaqi's classic sentence, and it can also be said to be a famous sentence. Although the application for registered trademark was unsuccessful, I don’t think this matter will have a fundamental impact on Li Jiaqi’s live broadcast.
Applying for trademark registration is actually not only a protection for Li Jiaqi, but also a protection of consumer rights to a certain extent. If the application for trademark registration is successful, then this sentence can only appear in Li Jiaqi's live broadcast room, and the voice and intonation cannot be used intact by others. In other words, the original voice of Li Jiaqi's words is exclusive to Li Jiaqi. It avoids the phenomenon of other anchors trying to gain popularity and traffic. If an accident occurs, it will not only damage Li Jiaqi's reputation, but also the rights and interests of consumers. Let everyone be more vigilant when consuming and avoid being blind because it is recommended by Li Jiaqi. Place an order to purchase. Once this comes out, it may be a good time to increase fans.
The fact that Li Jiaqi’s application was unsuccessful has been widely discussed by netizens. More and more people are paying attention to this matter. The hot topic brings traffic, and what is needed most for live broadcasts with goods is Traffic, so I think after this incident happens, Li Jiaqi’s live broadcast will attract more people’s attention. After all, everyone can’t hold back their curiosity.
Finally, I think it is difficult for Li Jiaqi to successfully apply for sound trademark registration, and it is unlikely that this sentence will be exclusive to Li Jiaqi. However, this only represents my personal opinion. Specific trademarks Registration standards still have to be based on regulations, and Li Jiaqi did not disclose the reason for the failure of the application. Therefore, everyone still needs to protect their rights and consume wisely!