I. Basic information
Brand name: Weipai, English name: WEY, country: China, headquarters: Baoding City, Hebei Province, China, brand type: Chinese Department, founded on 20 16, founder: Wei Jianjun, affiliated to Great Wall Motor Co., Ltd.
Second, the brand profile
Wei Pai was called WEY in the early days, first renamed Wei Pai, and then renamed Wei Pai. It is a luxury SUV brand in China built by China Great Wall Motor in four years. Founded on 20 16, headquartered in Baoding, Hebei Province, named after its founder Wei Jianjun.
Weipai's R&D system is spread all over the European Union, North America and Asia, realizing the global coordinated development of products, technologies and talents. With the concept of "WEY makes safety the premise of all luxury, WEY makes luxury within reach", we will build a luxury SUV in China and achieve a major breakthrough from China to China.
Third, logo
Logo design, the logo design of Wei brand is inspired by the fact that the highest flagpole in China once stood in front of the government office of the Governor of Zhili, Baoding, which means that the pursuit and commitment of the brand is the flag and benchmark for setting up a luxury SUV in China. Under the logo, there are "WEY" brand English logo and "POATING" Baoding English logo, which express Wei brand's sincere respect for his hometown Baoding.
Fourth, automobile information
As a high-end sub-brand of Great Wall Motor, Wei brand also focuses on the SUV field, with compact and medium-sized models. In the new round of product layout, the sequence of Wei brand models has been simplified, with Macchiato, Latte and Mocha as the main sales models, covering traditional fuel, DHT hybrid and DHT-PHEV plug-in hybrid systems.
1. stands for automotive system: Latte DHT.
Guide price: 17.98- 189800.
Mocha is based on the Great Wall "Lemon Platform" and "Coffee Intelligent Cockpit" and is positioned at the level of medium-sized SUV. Its appearance adopts a brand-new design language, the body lines are concise and capable, and the visual effect is young and full of tension. Based on the brand-new GEEP3. X electrical architecture, this model is equipped with the world's first mass-produced all-solid-state laser radar, matched with Qualcomm 8 155 chip and vehicle-mounted wireless terminal with gauge level 5G+V2X, which has stronger vehicle-mounted computing capability.
In terms of power, it includes E20N2.0T engine +48V optical hybrid system and plug-in hybrid system of 2.0T engine+motor. The main competitors are Changan UN-K, Geely Xingyue L and other domestic medium-sized SUVs.
2. Representative automobile system: Macchiato DHT-PHEV.
Guide price: 17.88- 189800.
As the first new energy vehicle after the revival of Wei brand, Macchiato DHT- PHEV adopts the latest family-style front face design language and high waistline design, which is full of youthful and dynamic atmosphere. The interior is also exquisite and luxurious, with full LCD instrument, 14.6-inch floating large screen, electronic lever, W-HUD head-up display and an intelligent facial recognition. Many details also reflect the sense of the times of this car.
At the same time, compared with the mainstream products on the market, the intelligent DHT system carried by Macchiato DHT-PHEV not only achieves the same ride comfort, quietness and fuel economy, but also is superior in power performance.
Verb (abbreviation of verb) Wei brand cars are for sale
1. macchiato express, 15.58- 169800.
2. Macchiato Express -PHEV, 17.88- 189800.
3. Latte DHT, 17.98- 189800.
4. Latte DHT-PHEV, RMB 229.0-263,000.
5. Mocha,19.28-228,800.
6. Moka DHT-PHEV, 29.50-3 1.50 million.