Because the pressures and tests far exceed those of traditional industries, Chinese Internet entrepreneurs have far surpassed entrepreneurs in other Chinese industries at the same time in terms of self-knowledge iteration, concept refreshment, and broadening of their horizons. Even in the Today's world is also first-rate. If you take a careful inventory of China's well-known Internet companies, you will find that an unusually high proportion of companies use animals as trademarks, mascots, product names and company names. You may even find that you are running out of animal names.
In the field of e-commerce, after Taobao Mall was renamed as Tmall, major e-commerce companies immediately followed up and launched their own animal images, such as JD.com’s metal dog, Suning’s lion, Gome’s tiger, etc.
Of course, Chinese Internet companies don’t just love animals. Plant names are also very common. The plants they use are often rarely used in traditional industries, because most of them have no special beautiful meanings in the tradition. For example, Douban, Xiaomi, Mogujie, Wandoujia, Pomelo, Oak
In addition to animal and plant names, Chinese Internet companies also like to use overlapping words. In some industry categories, there is even a phenomenon of overlapping words, such as with social networking. Applications or industries with certain social functions are almost dominated by redundant words, so that if the names use redundant words, it is easy to be regarded as social software, such as Renren, which was once popular.
The more newly established an Internet company is, the more it has this characteristic in its name. In other words, there are still many Chinese Internet companies that like to use names that are functionally descriptive and suggestive of sustenance, but the ones that tend to rank higher in the vertical domain are obviously companies that prefer animals, plants, and overlapping words.
If three Internet products are competitors to each other, one is called Youchengtong, one is called Mebaozhuo, and the other is called Blackbat, which one will you remember most after five minutes? There is no doubt that you will never forget Black Bat once you see it.
Compared with adjectives and descriptive words, nouns are more easily remembered by people because their combinations are fixed. When we see its name, we can directly call upon the ready-made cognition in the brain. Data can save cognitive costs to a greater extent.
It is easier for repeated words to form an auditory memory. If it is a ready-made word that describes a sound, such as Didi or Dangdang, you can remember it once, even if it is a repeated word that has never appeared before. Word combinations, such as stacked words and word words, do not need to worry about being confused with other words in memory. Its novelty itself will stimulate our learning and memory.
Whether it is a time-honored brand or a new brand today, it is much more difficult to recognize and remember than the names that typical Internet companies like to use, especially since everyone is gathering in a very limited number of good words at the same time. It is easier to get confused when people are together, but it will not happen when everyone is together with animals. For example, the housekeeping company is called weasel, and the confinement nanny company is called kangaroo. You will not get confused because both of them have the word rat.
Chinese portal websites generally like to use animal cartoon images. In fact, this was the result of everyone being inspired after Tencent's penguin inadvertently became a totem and symbol.
At that time, American companies such as Yahoo, Amazon, and Google that Chinese companies deliberately imitated did not pursue a sense of technology in their names. Instead, like today's Chinese Internet companies, they unconsciously followed the names that are easier to remember. in principle. At that time, the only one with a name similar to American Internet companies was the little-known Alibaba.
It has only been 20 years since the "First Year of China's Internet", and it has gone through several rounds of leading the way for three to five years. The cruel survival of the fittest and changing trends have given rise to obvious differences in naming preferences between Chinese Internet companies and other companies of the same era.
This difference is largely due to the overall difference in the intensity of competition and the learning ability of entrepreneurs. China’s Internet industry has the lowest entry barriers, the fairest and simplest rules, and the most fierce and cruel competition. , with the highest rewards for winners, thus concentrating the field of China’s best talents.
Because the pressures and tests far exceed those of traditional industries, Chinese Internet entrepreneurs have far surpassed entrepreneurs in other Chinese industries at the same time in terms of iteration of self-knowledge, refreshment of concepts, and broadening of horizons. Even in the Today's world is also first-rate.
The reason why traditional enterprises do not unconsciously use the naming method that is most in line with the principles of memory and communication is because the intensity and intensity of competition, as well as the importance of whether the name is easy to be communicated and remembered, are far from reaching the level of importance. Internet companies.
As for China’s real estate and automobile industries today, they seem to have been named by the same master. It is not surprising at all. The automobile industry and the real estate industry have the highest barriers to entry for private capital. In this kind of special industry, whether the name is easy to remember and spread is not what they have to consider at all. When they choose the name, they consider three words: high-end, grand, and high-end. For example, they all particularly like to use words such as Xuan, Lang, and Yi, and especially have a special preference for the three homophones of Rui, Rui, and Rui.