In the 1970s, before the name was changed, YONEX's trademark was "Y0NEYAMA" in Japanese (like "YAMAHA")

Why did it change its name to the current trademark overnight?

Here we have to mention an earlier famous brand ------ PRO KENNEX

PRO KENNEX --- (Kenneth) Chinese name

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In January 1969, Luo Guangnan founded Guangnan Enterprises to produce carbon fiber tennis rackets, golf clubs, sneakers and other products. Luo Guangnan was only 25 years old.

In 1977, Luo Guangnan launched his own "Guangnan" brand tennis racket and entered the international market. In this year, Guangnan Enterprise launched the third generation product---carbon fiber series rackets. As the first brand in the world to apply carbon fiber to the production of tennis and badminton rackets, it ended the wooden racket, iron racket and aluminum racket, and created a new era of competitive racket sports.

(Yonex launched the first all-carbon racket, Carbonex 2, in July 1983,

6 years behind Kenneth.)

1978 , Luo Guangnan changed the "Guangnan" card to "PRO KENNEX".

Pro Kennex is one of the world's three leading brands that first commercialized carbon fiber in tennis and badminton rackets. As the earliest company to produce carbon rackets, it has 85 patents for the production of carbon rackets, which once accounted for 1/4 of the world's badminton racket production

Old Kenneth 787 is one of the most famous classic badminton rackets. , was chosen by many professionals. Until the mid-1990s, many people in the Chinese national team still used this racket, and almost every badminton player of the older generation used it. Many players are proud to own this racket. The appearance and performance of YONEX's CAB-20 are relatively close to it (in fact, just like many rackets nowadays are imitating YY, YY did the same thing back then, imitating whoever is popular, just like in the entertainment industry, red top and white).

YONEX --- (Yonex) Chinese name

In 1946, Yutaka Yoneyama established the Yoneyama company, which initially produced fishing nets and wooden drifts

This company was the predecessor of YONEX. At this time, there were indeed two Ys in the trademark.

In 1957, the company turned to the production of golf, tennis and badminton products - because it saw huge profits from sporting goods

In 1978, the company's new "YY" LOGO was launched, consisting of blue and green

In 1979, the company and trademark were changed to Yonex

Before the name was changed in the 1970s, it was yoneyama , just like today's winex and yelkex were connected to the tail of YONEX, yoneyama also connected to the tail of kennex in order to look familiar and became the current "YONEX"