Zhejiang Yuewang Jewelry Co., Ltd. originated from the "Chen's Jewelry House" founded in Shaoxing in 191. Through the bloodline inheritance and innovative development of four generations, it has now become a large-scale comprehensive jewelry enterprise integrating jewelry production, direct chain operation and diamond and jade trade and wholesale. At present, Yuewang Jewelry has set up production and logistics bases and companies in Beijing, Shenzhen, Hong Kong and Shanghai respectively, and nearly 6 direct chain stores of Yuewang Jewelry have been set up in 42 cities in Shaoxing, Jiaxing, Huzhou, Hangzhou, Ningbo, Taizhou, Jinhua and Quzhou in Zhejiang Province.

Yuewang Jewelry enjoys a great reputation in the same industry and a good market reputation because of its unique cultural connotation and management characteristics of its brand name and trademark. The company was recommended by Shaoxing Municipal Government as an innovative enterprise in China in 27, the best commercial enterprise in Shaoxing from 22 to 25, the comprehensive superior enterprise in service industry in 26, and the key enterprise in commercial circulation in Shaoxing in 27 and 28.

1. Pay attention to product quality and process management

The company strictly manages product quality. The workflow of "raw material control, strict process, strict inspection of finished products and re-examination on the counter" has been established, and a set of management systems has been established and improved. All goods management has been computerized, financial management has been computerized, and management has been integrated. The company has also established a distribution center and a customer service center, and basically achieved "unified purchase, unified production, unified distribution, unified accounting and unified management" according to the management standards of national chain enterprises.

in management, the company implements the quality management system of ISO9 and the environmental management system of ISO14, which makes the sales and management procedures of Yuewang products controllable.

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2. Pay attention to operation norms and quality service

We realize that it is not enough for enterprises to have high-quality products, but also need high-quality services to survive and develop. In order to eliminate customers' after-sales worries, the company took the lead in introducing the service of free exchange of jewelry in the industry, and set up a customer service center, 4 national customer service toll-free telephones and a CRM customer service system to better serve consumers. The company also improved the internal management system, linking service with performance, which greatly improved the service consciousness of the employees.

3. Emphasis on brand promotion and comprehensive linkage

In order to further expand the brand image of Yuewang Jewelry, Yuewang Jewelry actively participated in various activities from multiple levels and channels, and achieved good results:

Participated in various competitions and exhibitions in the industry to further expand its influence. The company was rated as the vice president unit of China Insurance Association. This year, the company was awarded the certification qualification of natural jadeite by China Treasure Association, becoming the only one in Zhejiang Province. The company also participated in national jewelry exhibitions in Beijing, Shanghai and Shenzhen.

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strengthened the management of trademarks and enterprise names. In January 28, Yuewang trademark was also recognized as a well-known trademark in China, and in November of the same year, Yuewang Jewelry was named as the first batch of "Zhejiang Time-honored Brand" enterprises by Zhejiang Economic and Trade Commission.

In order to further establish a smooth communication channel with consumers, Yuewang Jewelry spends huge sums of money every year to promote jewelry culture and spread jewelry knowledge in many TV stations, radio stations, newspapers and magazines inside and outside the province. Let consumers gradually change from "layman" to "expert", improve the trust of consumers, and further improve the brand image of Yuewang Jewelry.

4. Focus on people-oriented and team building

Yuewang Jewelry has always adhered to the purpose of focusing on people-oriented and team building, vigorously developed human resources and achieved certain results.

Hiring middle and senior management talents: In recent years, the company faces the whole country, hires middle and senior management talents with rich experience in this field to join Yuewang Jewelry, and also introduces a large number of professional and technical personnel, which provides talent guarantee for the company's sustainable development.

In recent years, the company has invested millions of yuan in employee training, and * * * has trained nearly 1,1 employees, accounting for 65% of the total number of employees. Through professional training and actual combat drills, the work skills and service quality of employees have been greatly improved, and a high-quality workforce has been built.

the company has continuously strengthened the publicity and implementation of corporate culture, and launched the code of conduct for Yue people who are "idealistic, simple and modest, open and trusting, and consistent in words and deeds", and formed a more complete corporate culture on this basis.

5. Pay attention to social responsibility, and pay attention to love and dedication

Yuewang Jewelry has always taken "the responsibility of corporate citizenship for the society" as its mission. In recent years, the company has invested millions of yuan in charitable education and earthquake relief activities, and at the same time, it has carried out love activities for employees in need.

"A century-old family is the king of the world", Yuewang Jewelry will further adhere to the concept of honesty, innovation and development, constantly promote brand building and innovation and development, further enhance the brand and expand the market, and strive to make Yuewang Jewelry a famous century-old jewelry brand in China, in return for social support, the care of leaders and the dedication of employees.