The fila sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss. This f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark