Fila’s trademark operating rights in some areas of China were acquired by Anta.
In 2009, Anta Group acquired the trademark operating rights of the FILA brand in mainland China, Hong Kong, and Macau (only as a result of commercial negotiations, excluding Taiwan, China, referred to as FILA China), and acquired it in 2017 Trademark operation rights in Singapore. After the acquisition, FILA insisted on operating independently in terms of products, sales, celebrities and other resources, combining sports, life and fashion, focusing on fashion sports.
Fila is a sportswear brand founded by the Fila brothers in Italy in 1911 and has a history of more than 100 years. Fila is mainly engaged in the development of sports-related products such as tennis, skiing, golf, yoga, and racing. The products are sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.