What is trademark renewal?

Trademark renewal refers to a system in which the owner of a registered trademark must go through certain procedures in accordance with the law to extend the validity period of his registered trademark within a period of ten years after the expiration of the trademark registration.

Why should we apply for trademark renewal?

According to the provisions of the Trademark Law, if a trademark expires and needs to be continued to be used, the trademark registrant shall go through the renewal procedures in accordance with the regulations within twelve months before the expiration; if it cannot be done during this period, it can A six-month grace period was granted. Each renewal of registration is valid for ten years, starting from the day after the expiration of the previous term of validity of the trademark. If renewal procedures are not completed upon expiration, the registered trademark will be cancelled.

What will be the consequences of not renewing the trademark in time?

1. Many trademark rights holders believe that trademark renewal is much more expensive than re-application. As everyone knows, renewal is only a formal requirement for reviewing the subject's qualifications. After applying for renewal of the registration certificate, the trademark exclusive rights can be extended for 10 years without going through the substantive review stage. Re-application for a trademark is the same as a new application.

2. In addition to the review of formal requirements, a substantive review is also required. The so-called substantive examination is to compare the applied trademark with the trademarks in the trademark database. If the trademark is the same or similar, it will be rejected and the trademark rights will be lost.

3. Some applicants did not submit an application to extend the exclusive rights during the trademark renewal and extension period. If you think you can just apply again, you are actually making a serious mistake, because there are so many people who want to use a good trademark, and perhaps they give up their trademark rights just because of this step. Irreparable losses were caused, and then the turnover was spent to buy them back at a high price. Moreover, the time period for re-branding is longer than the renewal period.

How to apply for trademark renewal?

1. Entrust a trademark agency to apply for trademark renewal

2. The trademark owner goes directly to the trademark registration hall of the Trademark Office to apply for trademark renewal