In the United States, any word, name, symbol, graphic mark or combination thereof used by a manufacturer or seller of goods to distinguish the goods from goods produced or sold by others, or a mark indicating the source of the goods or The combination can be registered as a trademark with the Federal Patent and Trademark Office.

Text is generally the most common and basic form that constitutes a trademark, followed by artistic design graphics; sometimes color also forms an integral part of such a trademark, and sometimes a slogan or saying is used as a trademark. A single product can have several different trademarks during its production and sales.

A service trademark is a sign used by actors engaged in certain services to identify the difference between their services and those of others, or a sign that indicates the source of the service. The names of radio or television programs, names or other symbols may be registered as service marks, even if the names or programs themselves advertise the sponsor's goods. It can be seen that in the United States, product trademarks are used to promote and advertise goods, and service trademarks are used to promote and publicize services.

In the United States, there are also state trademarks and common law trademarks. A state trademark refers to a trademark whose goods or services are protected only by the trademark laws of each state; a common law trademark refers to a trademark whose goods or services are protected only in the region where the commercial law is used and the trademark label is affixed. trademark. In the United States, a trademark is different from a trade name, which is the name of a company. For example, "Coca-Cola" is a trademark, while "The Coca-Cola Company" is a trade name. Beijing WTO Affairs Information Network