The basic shape of Great Wall's new logo maintains the overall oval structure of the original Great Wall's old logo. The oval is the shape of the earth, symbolizing Great Wall Motors' corporate goal of not only being based in China and building an unbreakable Great Wall of Motors, but also contains Leading Great Wall Motors to go global and establish its global industrial dream. The raised shape in the middle of the new logo is the upward-looking pictogram of the ancient beacon tower. The beacon tower's styling elements better retain the genes of the "Great Wall", and the upright posture resembles a "powerful sword edge and arrow", symbolizing Great Wall Motors. The rising vitality symbolizes the corporate spirit of Great Wall Motors that dares to show its sword, be invincible, seize the commanding heights, and always strive for first place. The intersection of the beacon tower at a 90-degree angle is slightly convex, and the tough lines are more three-dimensional. The matte materials have a delicate texture and a restrained style, which is in line with Great Wall Motors' corporate style over the years. The launch of Great Wall's new logo, which inherits the five thousand years of Chinese civilization and accumulates the essence of Great Wall Motors' 17 years of hard work, heralds that Great Wall Motors has taken a solid step on the road to internationalization.

Wang Fengying, President of Great Wall Motors, said: "The new logo carries Great Wall Motors' core brand values ??of fashion, technology and elegance. Great Wall Motors positions itself in the global market and uses international quality standards as an important basis for product development and production. , is committed to creating exquisite products that lead fashion trends, feature innovative technology, and have high quality and price ratio for consumers. The launch of the new logo is to refresh the brand image of Great Wall Motors globally and use more competitive products and more systems. We will adopt a diversified overseas market promotion strategy and accelerate the internationalization of the Great Wall Motors brand.”