Zhonghui Design (a professional logo design company) Answer:

Logo is an important part of the brand, which has the function of representing the brand and corporate image. Many factors need to be considered in designing a good logo. Here are the general logo design steps and key points.

1. Image concept

First of all, it is necessary to determine the core values of a brand or company, combine them with the needs of the target audience, and formulate the best strategy in choosing creativity, leading or highlighting differences. Based on the principle of simplicity, these key information can be determined through in-depth market research and customer feedback.

2. Graphic design

In the conceptual stage, the designer makes several drafts for the brand, which may be letter combinations in different forms, symbols and elements with modular geometric shapes or graphics representing specific meanings, colors and fonts related to the brand, etc. The draft should quickly capture the required regulatory elements and contributions that can truly reflect the brand and resonating with target audience.

3. color design

know the color palette and choose the appropriate color and texture according to the brand style, industry trends and future business plans. Common brand colors include blue, red, green, yellow, black, white and gray, etc. We can refer to the design features of existing successful brands similar to this brand.

4. Font design

Choose the appropriate font style according to the last color of the LOGO. Generally speaking, if a brand name is used, the appropriate font may be a simple and obvious sans-serif font (such as Helvetica or Futura), which may make the entity brand feel stronger and may also create a new visual experience for a certain field.

5. Form adjustment and multi-feedback

Optimize by fine-tuning the design in image, and collect user feedback again, so as to obtain professional, important and final results. A quick comparison of symbols of different colors and sizes should be made at the draft stage, and they may become the symbol evolution in the daily workflow later.

6. Specification for the delivery and use of logo

Make high-quality logo documents, and ensure that all series using this logo comply with this regulation to meet the requirements of copyright and trademark laws.

in short, when designing logo, we need to fully understand the core value of brand or enterprise, target market and customer demand, and make the design as concise as possible, and pay attention to the description and compromise of appropriate differentiation elements. We should also follow the provisions of copyright and trademark laws to ensure that intellectual property rights are fully protected.

original logo design works of Zhonghui Design

The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has many project experiences. I hope it will help you.