1. Trademark rights are property rights. Personal rights are not transferable, but property rights can be transferred. Remember this point to make the distinction easier.

2. The Shanghai High Court in the case you mentioned is a second instance, and our country has a second-instance system, which means that the second-instance judgment is the final judgment. If the effective judgment of the first instance or the judgment of the second instance is indeed wrong, it can be resolved through the trial supervision process.

3. The execution procedure in civil litigation is not a necessary procedure in civil litigation cases. If both parties automatically perform the court judgment after the judgment, there will be no execution procedure.

4. It was judged that the defendant’s publication of an apology statement proved that the defendant had used the plaintiff’s trademark, which constituted infringement. It also informed consumers that the plaintiff was not a brand that everyone trusted, thus setting aside the defendant. A series of disputes caused by infringement.