Direct stores are subordinate to the headquarters, and franchise stores are independent of the headquarters.

Direct stores are directly supplied by manufacturers, with no intermediate links.

Franchise stores are generally used for chain sales. By paying the joining fee and management fee, franchisees can obtain the store number, trademark and other things that can symbolize business and the right to operate, and sell their own goods under a unified corporate image. Simply put, franchisees and manufacturers each come up with a part of their own resources and cooperate with each other in the sales model.