New Balance shoes.

New Balance, a brand founded by Mr. William J. Riley in Boston, the marathon city of the United States, in 1906, is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries.

Explanation of related content:

Since New Balance was founded in Boston, USA in 1906, it has been adhering to the spirit of manufacturing excellent products and has continued to make continuous progress in technological materials, product appearance and comfort. . The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech.

“New Balance” encountered trademark infringement lawsuits in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case.

The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, used the registered trademark "New Balance" of others, which constituted an infringement of the exclusive rights of others' trademarks and required compensation. The other party’s 98 million yuan.

As the business continued to develop, New Balance in the 1950s began to manufacture professional sports shoes for local runners, including the MIT track and field team. In 1956, the Pauls bought the New Balance company from Mr. Riley. Since then, footwear manufacturing has developed into a steadily growing main business for the company.