The Olympic logo was first designed according to Coubertin's proposal in 1913. At first, the IOC adopted blue, yellow, black, green and red as the colors of the five rings, because it could represent the colors of the national flags of IOC member countries at that time.
at the Olympic plenary meeting held in Paris in 1914 to celebrate the 2th anniversary of the revival of the Olympic Games, Mr. Coubertin explained his design idea of the logo: "The five rings-blue, yellow, green, red and black-symbolize the five continents in the world that recognize the Olympic Movement and are going to participate in the Olympic Games, and the sixth color is white-the background color of the flag means that all countries can participate in the games under their own flags without exception." Therefore, as the symbol of the Olympic Games, the five interlocking rings reflect Coubertin's idea that colonial nationalities can be absorbed to participate in the Olympic Games and serve the cause of peace among all ethnic groups.
Since the 7th Antwerp Olympic Games in 192, the blue, yellow, black, green and red rings of the five rings have become the symbols of the five continents, representing Europe, Asia, Africa, Australia and America respectively.
with the passage of time and the development and changes of the Olympic movement, the interpretation of the Olympic symbols has also changed. According to the supplementary explanation of the "Olympic Symbol" in the latest edition of the Olympic Charter in 1991, the meaning of the Olympic flag and the five rings not only symbolizes the unity of the five continents, but also emphasizes that all participating athletes should meet each other in a fair and frank sportsmanship.
According to the Olympic Charter, the Olympic symbol is a symbol of the Olympic movement and a special symbol of the International Olympic Committee. Without the permission of the International Olympic Committee, no group or individual may use it for advertising or other commercial activities. The IOC also requires all countries to take necessary measures to protect the Olympic symbols, so as to ensure the authority of the Olympic movement and avoid the abuse of the Olympic symbols.
Regulations on the Protection of Olympic Symbols
[ date of promulgation] 22.4.1
[ date of implementation] 22.4.1
[ promulgating unit] Trademark Office of the State Administration for Industry and Commerce
Article 1 In order to strengthen the protection of Olympic Symbols, safeguard the legitimate rights and interests of Olympic Symbol owners and safeguard the dignity of the Olympic Movement, it is formulated.
Article 2 The Olympic symbols mentioned in these Regulations refer to:
(1) the Olympic five-ring logo, Olympic flag, Olympic motto, Olympic emblem and Olympic anthem of the International Olympic Committee;
(2) proper names such as Olympics, Olympia, Olympic Games and their abbreviations;
(3) the name, emblem and logo of the Chinese Olympic Committee;
(4) the name, emblem and logo of the Beijing 28 Olympic Games Bid Committee;
(5) The name and emblem of the Organizing Committee of the 29th Olympic Games, the mascot, anthem and slogan of the 29th Olympic Games, and the symbols of "Beijing 28", the 29th Olympic Games and their abbreviations;
(6) other symbols related to the 29th Olympic Games as stipulated in the 29th Olympic Games Host City Contract of the Olympic Charter.
article 3 the rights holders of Olympic symbols mentioned in these regulations refer to the international Olympic Committee, the Chinese Olympic Committee and the organizing Committee of the 29th Olympic games.
The division of rights among the International Olympic Committee, the Chinese Olympic Committee and the Organizing Committee of the 29th Olympic Games shall be determined in accordance with the Olympic Charter and the Host City Contract of the 29th Olympic Games.
article 4 the right holder of the Olympic symbol shall enjoy the exclusive right to the Olympic symbol in accordance with these regulations.
without the permission of the owner of the Olympic symbol, no one may use the Olympic symbol for commercial purposes (including potential commercial purposes, the same below).
Article 5 The term "commercial purpose" as mentioned in these Regulations refers to the use of the Olympic symbols for profit purposes in the following ways:
(1) Using the Olympic symbols in commodities, commodity packages or containers and commodity trading documents;
(2) using the Olympic symbols in service projects;
(3) using the Olympic symbols in advertising, commercial exhibitions, commercial performances and other commercial activities;
(4) selling, importing and exporting commodities with Olympic symbols;
(5) manufacturing or selling Olympic symbols;
(6) other acts that may make people think that there is a sponsorship or other support relationship between the actor and the right holder of the Olympic symbol and use the Olympic symbol;
article 6 the administrative department for industry and commerce of the State Council shall be responsible for the protection of Olympic symbols throughout the country in accordance with the provisions of these regulations.
the local administrative departments for industry and commerce at or above the county level shall be responsible for the protection of Olympic symbols within their respective administrative areas in accordance with the provisions of these regulations.
article 7 the owner of the Olympic symbol shall report the Olympic symbol to the administrative department for industry and commerce of the State Council for the record, and the administrative department for industry and commerce of the State Council shall make an announcement.
article 8 whoever obtains the permission of the right holder of the Olympic symbol to use the Olympic symbol for commercial purposes shall conclude a license contract with the right holder of the Olympic symbol. Among them, those who use the Olympic symbols specified in Items (1) and (2) of Article 2 of these Regulations shall conclude a contract with the International Olympic Committee and its authorized or approved institutions; Anyone who uses the Olympic symbols specified in Item (3) of Article 2 of these Regulations shall conclude a contract with the Chinese Olympic Committee; Anyone who uses the Olympic symbols specified in Item (4), Item (5) and Item (6) of Article 2 of these Regulations shall conclude a contract with the Organizing Committee of the 29th Olympic Games before December 31, 28. The right holder of the Olympic symbol shall report the license contract to the administrative department for industry and commerce of the State Council for the record.
if a licensing contract is concluded in accordance with the provisions of the preceding paragraph, the licensee can only use the Olympic symbols within the geographical scope and period stipulated in the contract.
article 9 those who have used the Olympic symbols according to law before the implementation of these regulations may continue to use them within the original scope.
Article 1. The unauthorized use of the Olympic symbol for commercial purposes without the permission of the owner of the Olympic symbol infringes the exclusive right of the Olympic symbol and causes disputes, which shall be settled by the parties through consultation; Unwilling to negotiate or if negotiation fails, the right holder or interested party of the Olympic symbol may bring a lawsuit to the people's court or request the administrative department for industry and commerce to handle it. If the administrative department for industry and commerce finds that the infringement is established, it shall be ordered to immediately stop the infringement, confiscate and destroy the infringing goods and tools specially used for manufacturing infringing goods or manufacturing the Olympic symbols without authorization for commercial purposes. If there are illegal gains, the illegal gains shall be confiscated and a fine of less than five times the illegal gains may be imposed; If there is no illegal income, a fine of not more than 5, yuan may be imposed. If a party refuses to accept the decision, he may bring a lawsuit to the people's court in accordance with the Administrative Procedure Law of the People's Republic of China within 15 days from the date of receiving the notice of handling; If the infringer neither brings a suit nor performs it within the time limit, the administrative department for industry and commerce may apply to the people's court for compulsory execution. At the request of the parties concerned, the administrative department for industry and commerce may mediate the amount of compensation for infringement of the exclusive rights of the Olympic symbols; If mediation fails, the parties may bring a lawsuit to the people's court in accordance with the Civil Procedure Law of the People's Republic of China.
whoever uses the Olympic symbols to engage in fraud and other activities and violates the criminal law shall be investigated for criminal responsibility according to the provisions of the criminal law on fraud or other crimes.
article 11 the administrative department for industry and commerce shall have the right to investigate and deal with acts that infringe the exclusive rights of Olympic symbols according to law.
The administrative department for industry and commerce may exercise the following functions and powers when investigating and dealing with acts suspected of infringing on the exclusive rights of the Olympic symbols based on the evidence or reports of illegal activities that have been obtained:
(1) Ask the relevant parties to investigate the situation related to the infringement of the Olympic symbols;
(2) consulting and copying contracts, invoices, account books and other relevant materials related to infringement activities;
(3) conducting on-site inspection of the places where the parties are suspected of infringing the exclusive rights of the Olympic symbols;
(4) inspecting articles related to infringement activities; Articles that are proved by evidence to be infringing on the exclusive rights of Olympic symbols shall be sealed up or detained.
when the administrative department for industry and commerce exercises the functions and powers stipulated in the preceding paragraph according to law, the parties concerned shall assist and cooperate, and shall not refuse or obstruct.
article 12 if the import and export goods are suspected of infringing the exclusive rights of the Olympic symbols, the customs shall investigate and deal with them with reference to the authority and procedures stipulated in the customs law of the people's Republic of China and the regulations of the people's Republic of China on customs protection of intellectual property rights.
Article 13 The amount of compensation for infringement of the exclusive rights of the Olympic symbols shall be determined according to the losses suffered by the obligee due to the infringement or the benefits gained by the infringer due to the infringement, including the reasonable expenses paid to stop the infringement; If it is difficult to determine the loss of the infringer or the benefit of the infringer, it shall be reasonably determined by referring to the license fee of the Olympic symbol.
If you sell a commodity that you don't know is an infringement of the exclusive rights of the Olympic symbol, you can prove that the commodity was legally obtained by yourself and explain the supplier, and you will not be liable for compensation.
Article 14 Olympic symbols can be protected in accordance with the Copyright Law of the People's Republic of China, the Trademark Law of the People's Republic of China, the Patent Law of the People's Republic of China, and the Regulations on the Administration of Special Signs.
article 15 these regulations shall come into force as of April 1, 22.