To make money in poverty alleviation industries, the key is to "supply goods on demand" and to be able to supply high-quality goods. I have what others don’t have, I have my specialties, and I have excellence in what others have, so that quality consumption of agricultural products and brand consumption become a climate

Guo Hongze, the contractor of the super sweet watermelon base, can be regarded as my Changhan, Baragon Town, Hangjin Banner, Inner Mongolia The best farmer Bai Cun interviewed during his stay in the village. Although his base is in the village, he seldom interacts with the villagers. Firstly, he is busy working at the base all day long and has no time at all. Secondly, the watermelons he grows are basically not sold locally. Although many people from all over the country have not become "melon-eating people", people who have eaten it say that they have never tasted such sweet and delicious watermelon, so the villagers all know this "melon old man".

Right now, Guo Hongze’s super sweet watermelon is on the market. Most of the melons are exported and sold to high-end markets in big cities, and the rest are snapped up by regular customers in nearby Bayannur, Wuhai, Baotou and other cities. Many people make a special trip to buy thousands of boxes of melons, and the quantity is huge. It’s big and has a fixed price: 15 yuan per pound.

Why is Guo Hongze’s watermelon so awesome? Plant well.

Easier said than done. In the 1980s, Guo Hongze began to cultivate and grow greenhouse watermelons. After years of research and experiments, he figured out the cultivation technology of "three films and one thatch, medium-late and early-maturing varieties". Ordinary greenhouse watermelons only need to be covered with a layer of plastic film. It needs to be covered with three layers, plus hanging seeds, so it can be put on the market earlier than ordinary watermelons. Generally speaking, it is good to apply farm organic fertilizer to watermelons. He also uses sesame oil residue and bean cake as fertilizer, which increases the cost per mu by nearly 3,000 yuan. Daily management is even more meticulous down to every melon. A date will be engraved on the skin of each watermelon, and only watermelons guaranteed to have grown for more than 45 days can be picked and sold. The hard work pays off, and the watermelons grown by Guo Hongze have delicate flesh, juicy taste, sweet and fresh taste. Last year, his base obtained the registration certificate for export fruit orchards, and watermelons began to "go overseas."

Why do Guo Hongze’s watermelons sell so well? The brand is good.

Guo Hongze is not only an expert in watermelon cultivation, he is also a pioneer in marketing. He registered the "Guo" trademark as early as 1993 and embarked on the development of agricultural product branding earlier. road. Guo Hongze cherishes the "Guo" brand very much, because the "Guo" brand watermelon mainly relies on word-of-mouth, and has opened up markets step by step. In order to maintain the lifeline of quality, all "Guo" brand watermelons sold in the base must be the first crop in the greenhouse. Melons are strictly controlled in terms of appearance and sweetness. Only about 2/3 of the first-crop melons can be considered top-grade in quality and can be labeled with the "Guo" brand. It is common for greenhouses to produce more than 10,000 kilograms of watermelon per acre, but in Guo Hongze's watermelon base, only 2,000 kilograms of watermelon can be labeled with the "Guo" brand per acre.

It is not difficult to see that the development path of "Guo" brand watermelon is actually a successful example of agricultural supply-side structural reform. People's living standards are improving day by day, and quality and brand consumption of agricultural products have gradually become a climate. "Guo" brand watermelon adheres to the high-end route, uses excellent product quality to enter the market, win reputation, and build a brand, which has well met the upgrading demand. "It doesn't matter if it's expensive, as long as the food is good, there will be people who want it. I believe that people who have eaten our watermelon will never forget it and want to eat it again. This is our development space and the value of our existence." President of Guopai Agricultural Technology Co., Ltd. Manager You Shouchang’s words revealed his thorough understanding of the essentials of agricultural supply-side reform.

Generally, watermelons cannot be sold for 2 yuan per catty, but "Guo" brand watermelons are sold for 15 yuan per catty. In fact, the demand is there, but from having enough food to eating well, the demand is escalating. For farmers, the key to making money is to be able to "supply goods on demand" and supply high-quality goods. I have what others don't have, what others have, my specialties, and what others have, I have, these are all the keys to success. Practicing these methods of success requires scientific and technological research and development of good varieties, continuous improvement in the fields all day long, management that strives for excellence, and never-ending innovation. The structural reform of the agricultural supply side is a big article, and it requires knowledgeable people to write good papers in the vast fields.