Company name: Yonghe Soymilk mbth: Yonho Soymilk Headquarters Location: Yonghe District, New Taipei City, Taiwan Province Province Established Time: 1982 Business scope: catering and food industry Company nature: private enterprise management mode: national chain historical development, brand origin, business philosophy, specialty food, variety characteristics, trademark rights, corporate culture, social impact, transgenic storm, Historical Development "Yonghe Soymilk" was founded by Taiwan Province Hongqi Food Co., Ltd. in 1982. With the continuous expansion of the brand influence of Yonghe Soymilk, Yonghe Food (China) Co., Ltd. was formally established in February 2009, starting from a higher platform, and fully implementing the corporate purpose of serving the society. "Yonghe Soymilk" has made remarkable achievements in the past ten years since it entered the mainland, and the rapid progress has attracted people's attention. Yonghe Soymilk has spread all over China, and it has been growing with two generations. At present, there are nearly 500 "Yonghe Soymilk" restaurants in China. In Beijing, Shanghai, Shenzhen, Wuhan, Xi, Nanjing, Tianjin, Chengdu, Jinan, Xuzhou and other big cities, "Yonghe Soymilk" has become an indispensable landscape. The origin of the brand "Yonghe" is the place name of Yonghe District, New Taipei City, Taiwan Province Province, China. In the early 1950s, a group of veterans whose ancestral home was far away from their hometown in Chinese mainland were forced to make a living and gathered at the side of Yonghe Zhongzheng Bridge between Beitai and Yonghe to set up a shed to operate fast food breakfast, grinding soybean milk, baking sesame cakes and frying fried dough sticks, and gradually formed a breakfast pavement. Because these veterans have authentic craftsmanship, the ground soybean milk is tender, nutritious, fragrant and delicious, and the fried dough sticks made of sesame are golden, soft and crisp. The reputation of various snack bars in Yonghe, represented by soybean milk, has spread all over Taiwan Province Province. All over the island, there are four seas soybean milk, world soybean milk and other soybean milk shops originated from Yonghe veterans in Taiwan Province Province. However, because these traditional snacks are handmade and workshop-style, with the veterans leaving one after another, the later products are often not worthy of the name. Although there are more and more breakfast shops claiming to originate from Yonghe area all over the island, the influence of Yonghe soybean milk has been declining. In people's impression, Yonghe soybean milk is no different from soybean milk vendors in the streets. Lin Bingsheng did it as soon as he thought of it, and immediately started the practical operation of this business idea. In order to distinguish himself from all kinds of brand-name soybean milk products on the market and truly regain the reputation of Yonghe old-fashioned soybean milk, Lin Bingsheng decided to run his own soybean milk business under the brand of Yonghe. Because the word "Yonghe" is not only his original intention of reviving Yonghe brand soybean milk and promoting traditional snacks, but also represents the simple desire of China people to live and work in peace and contentment and happiness. Therefore, at 1985, the registered trademark of "Yonghe" soybean milk products in Taiwan Province Province was obtained. In the same year, a food factory was established, and Hongqi Company was established, and mechanized mass production of various concentrated, bagged and canned "Yonghe" soybean milk began. Gradually from semi-automatic production to full-automatic production, the production capacity is increasing day by day. Later, every morning, the trucks of Hongqi Company delivered soybean milk to soybean milk shops, schools, supermarkets, convenience stores and shops all over the island on time. Yonghe Soymilk is a household name in Taiwan Province Province, and it has regained its former look. But Lin Bingsheng didn't stop pursuing, he turned his attention to the international market. In the following years, Yonghe Soymilk successively entered more than 20 countries and regions such as Japan, the United States, Canada and Thailand, and became popular and developed into an international brand. At this point, Yonghe Soymilk, as a brand enterprise of Hongqi Company, has gradually surpassed Yonghe veterans' street shops, become synonymous with China traditional cuisine, and has been carried forward all over the world. Business philosophy The business philosophy of Yonghe Soymilk is: quality, integrity, innovation and growth. The business environment in which an enterprise is located is a complex environment, and there are no immutable rules. Market demand is becoming more and more personalized and rational, and consumers' requirements for quality are getting higher and higher. To this end, enterprises pay attention to research in every link and process of production to greatly improve product quality. The company has also supplemented a number of systems around production, so that products can pass the standard at one time, which not only ensures the quality and production efficiency, but also meets the market at a higher level. Integrity is the link between enterprises and the market, and integrity is the basis for social recognition of outstanding enterprises. Here, enterprises regard honesty as an important content of cultural construction, and we are willing to jointly set a good example for the market. Innovation is change, and enterprises gain new ways of development through creation and change. Only by boldly innovating and exploring new resources can enterprises gradually move towards prosperity. Enterprises constantly develop new products, introduce new technologies and update their management systems. The new products introduced by enterprises every year are the concentrated expression of their essential characteristics. "Growth" is the endless pursuit of service. Yonghe Food (China) takes the development of social health as its own responsibility and the continuous progress of human health as the sole criterion for success. Our pursuit will be accompanied by the growth of all stakeholders. Special cuisine 1. Bagged soybean milk powder series 1, category: 350g. Category breakdown: Yonghe sweet soybean milk powder, Yonghe unsweetened sucrose soybean milk powder, Yonghe multi-dimensional soybean milk powder, Yonghe classic soybean milk powder, Yonghe woman chilled soybean milk powder. 2. Name: 600g bagged series taste details: Yonghe sweet formula oat soybean milk powder, Yonghe sucrose-free formula oat soybean milk powder, Yonghe multi-dimensional calcium formula oat soybean milk powder, Yonghe classic original flavor formula oat soybean milk powder, Yonghe woman cold fresh formula oat soybean milk powder. Second, Yonghe Soymilk Powder Nourishing Series Category: Nourishing Series Soymilk Powder Category Subdivision: Yonghe Pure Black Sesame Soymilk Powder, Yonghe Yang Le Walnut Soymilk Powder, Yonghe Ai Liang Jujube Soymilk Powder Specifications: 300g Pack, 600g Pack. Third, modern soybean milk powder series 1, category: modern soybean milk powder series 2, product segmentation: modern jujube soybean milk powder, modern oat soybean milk powder, modern original soybean milk powder, modern high calcium soybean milk powder. 4. Business soybean milk powder series 1, category: business soybean milk powder 2, item breakdown: business iced soybean milk powder and business plain soybean milk powder. 3. Specification: 1kg, 4.5kg, 5 pieces, 250ml tetra pak series 1, category: 250ml tetra pak soybean milk 2. Category breakdown: original soybean milk black soybean milk 3. Specification: 250ml six, 250ml tetra pak oat soybean milk 1, category: oat-flavored soybean milk 2. Low-sugar (sucrose-free) soybean milk powder: sucrose-free, high-protein, low-calorie, new trend of life, suitable for people who are not suitable for eating. AD calcium multi-dimensional low-sugar (sucrose-free) soybean milk powder: modern people generally lack the intake of trace elements, while the body is supplemented by vitamins and trace elements. Iced soybean milk powder: the best of soybean powder, special technology. Yonghe adopts strict management and unique formula, cloud instantaneous sterilization technology and the latest deodorization technology, which not only retains the original natural nutrients of soybean, but also has the unique fresh taste of soybean milk. Yonghe soybean milk food is simple and convenient, and adapts to the pace of modern life. Take out a small bag of this product, add a proper amount of 55-degree hot water and mix well, then drink. In addition to hot drinks, you can also add ice or ice to drink. The ice-cold feeling gives you a different wonderful taste! Yonghe soybean milk fritters, innovative crispy fritters, healthy positioning Yonghe soybean milk fritters are very good, frying 200 pieces at a time to change oil. There is a cooking and frying statistics, starting with each oil change, counting the number of cooking and frying every day. The total number of cooking and frying is more than 200 times, and the oil change will be arranged at low peak or at night. Yonghe is still relatively formal. Crispy fried dough sticks are a new method of making fried dough sticks. They are made of special "crispy fried noodles" as the main seasoning, with flour, eggs and other food raw materials. The finished product has the characteristics of golden color, tender outside, loose foam, elasticity and strength. In particular, a certain amount of eggs are added to the ingredients, and the nutritional value is also improved compared with ordinary fried dough sticks. Because alum is not added in the production of this kind of fried dough sticks, aluminum harmful to human body will not decompose. The trademark right of Yonghe Soymilk was founded by Taiwan Province Hongqi Food Co., Ltd. in 1982 and 1985. At that time, Lin Bingsheng, who was engaged in the intermediary industry, applied for trademark registration with the Bureau of Standards and Inspection of the Ministry of Economic Affairs in Taiwan Province, and founded Yonghe Soymilk Store in Shilin District of Taipei City, and established Hongqi Food Company to mechanically mass-produce soymilk and provide concentrated soymilk for breakfast shops and restaurants. Taiwan Province Hongqi Company was approved by the State Trademark Office in February 1995, and registered a graphic combination trademark consisting of Yonghe Chinese characters, Yonghe Pinyin, and bean curd with straw hat. The international category is 30 categories (commodities). From 65438 to 0999, Lin Jianxiong, Lin Bingsheng's younger brother, introduced Yonghe Soymilk to Chinese mainland, and the first Yonghe Soymilk Store opened in Pudong. By the end of 2007, Yonghe Soymilk has established three headquarters in South China, East China and North China, and the number of chain stores has also grown to 268. How to distinguish the true and false "Yonghe Soymilk" corporate logo (Yonghe Doubao) With the improvement of consumers' understanding of goods, consumers' rights and interests are paid more and more attention. With the increasing popularity of "Yonghe Soymilk" and the increasing variety of products, counterfeiters and sellers have also flooded into the market, seriously damaging the legitimate rights and interests of consumers. In order to further safeguard the interests of consumers, how to identify the authenticity of "Yonghe Soymilk"? The methods are as follows: 1. Identify through network channels. Consumers can log in to official website, and then click on the search bar in the restaurant chain, where you can find Yonghe Soymilk Restaurant nationwide. Second: through corporate logo recognition. The LOGO of "Yonghe Soymilk" is an image of "bean treasure" wearing a straw hat, which contains rich cultural details, embodies a glorious tradition and represents the pursuit and belief of "Yonghe Soymilk". This trademark is marked in the regular restaurants of the enterprise. Third: through the enterprise telephone inquiry. Consumers can consult directly. Corporate culture and eternal feelings: Chinese style, Taiwanese flavor and cross-strait feelings. Corporate vision: Let all places with Chinese people in the world drink Yonghe Soymilk. Management style: serious, positive, strict and efficient. Yonghe goal: strive to make the enterprise a long-term and large-scale catering food company. Business philosophy: quality, integrity, innovation and growth. Slogan: build Yonghe into a long-term and large-scale catering food company. This wave of social influence on "Yonghe Soymilk" began with the excellent performance of the China Junior Baseball Team at the William Porter World Junior Baseball Team Championship in the United States, which promoted the atmosphere of watching baseball games. Due to the time difference, it is often close to morning after watching baseball games, and the earliest breakfast shop is Yonghe Soymilk, and people gradually get used to eating Yonghe Soymilk after watching baseball games. Yonghe Soymilk has become a business card for the catering industry in Taiwan Province Province. It plays a key role in building a bridge and link between cross-strait cultural and artistic exchanges. 20 1 1 In February, Yonghe Food (China) supported the 20th Golden Calf Award, which was an award to stimulate college students' advertising creation, and was praised as the Oscar in the advertising industry, which played a good role in promoting cross-strait cultural and artistic exchanges. 20 1 1 In July, Yonghe Food (China) hosted the second international forum on the development and exhibition of calligraphy and painting, which strengthened cross-strait cultural dialogue and promoted cross-strait calligraphy and painting exchanges. 20 12 On June 24th, Yonghe Food (China) invited famous artists from Weibo, such as Lin Qingping, Guanling Fan and Jiang Meilan, to hold a series of cultural, artistic and commercial activities with Weibo as the theme, so as to provide more positive energy for the society with a positive image and create a pillar role for enterprises to promote social progress and development. From 2012165438+1October 10 to 19, the "White Clouds Crossing the Sea-Huang Junbi Huang Xiang's Father and Daughter Exhibition" co-sponsored by Yonghe Food (China) Co., Ltd. was held in Shanghai Art Museum. Enterprises hope to inherit and carry forward the essence of China traditional culture by sponsoring and supporting cross-strait calligraphy and painting exhibitions and other similar activities, promote the development of cross-strait cultural and artistic exchanges, and join hands with colleagues in the cultural and artistic circles to make positive efforts and contributions to cross-strait social and cultural progress and harmonious and stable development. 201165438 in 200318 October, the third international forum on calligraphy and painting development was held in the Hong Kong Central Library. The event was jointly sponsored by China Calligraphy and Painting Newspaper, Asian Cultural Exchange Association and Hong Kong Zen Art Painting Academy. More than 100 representatives from more than 20 countries and regions attended. Yonghe Soymilk, as a firm disseminator of China traditional culture and as a sponsor, continues to contribute to the success of this forum. On May 201April 3, the General Administration of Quality Supervision, Inspection and Quarantine announced the list of unqualified food and cosmetics imported in March 2065 438+04, among which Yonghe soybean milk is famous for containing genetically modified ingredients. As soon as the news came out, words such as "Yonghe soybean milk" and "genetically modified" instantly became popular online search terms. Many netizens can't help worrying while reprinting, "I often go to Yonghe Soymilk for breakfast. Will there be genetically modified products imported by this company? " The reporter understands that this batch of returned Yonghe Soymilk was imported by Fuzhou Yongdexin Import and Export Co., Ltd. from Yonghe International Development Co., Ltd., weighing ***360 kg. After the genetically modified ingredients were confirmed, the products were returned in Fujian. Yonghe Soymilk also issued a statement in official website, saying that the product had been returned and was not sold in the mainland market. However, faced with the doubts of many consumers on the Internet, the reporter came to the only store of Yonghe Soymilk in Hangzhou, which is located in Tang Wan Road. After entering the store, a "statement on' genetically modified ingredients detected in Yonghe imported soybean milk' was posted in a conspicuous position at the cashier's office". "The company sent a statement to the store early in the morning, saying that all the soybean milk products we produced and sold in the mainland market came from non-genetically modified soybeans in the northeast and did not contain any genetically modified ingredients." The manager on duty at Yonghe Soymilk Tang Wan Road Store said that the company would regularly ask the manufacturer for relevant reports to ensure that it was a non-GMO product. Consumers who are dining in the store seem to be quite calm about the "genetically modified" storm. Ni, who works in a nearby office building, told reporters that he basically has three meals a day in Yonghe Soymilk. "Soymilk is also often drunk." Ni said that there are many genetically modified things now, and it is impossible to prevent them. However, he also said that he would continue to pay attention. If he really treats GM soybeans as non-GM soybeans, he may drink less in the future. With the "genetically modified" storm, the most innocent is probably the "Yonghe King" all over Hangzhou. In an interview with Stadium Road and Wulin Road in Hangzhou, the reporter found that many young people have heard of the return of genetically modified soybeans from Yonghe Soymilk. "Mobile news, just swipe it." Miss Wang, the owner of a clothing store on Wulin Road, told the reporter, but she didn't know the difference between "Yonghe Soymilk" and "Yonghe King". "Yonghe should be a family."