Speaking of Suning.com and JD.com, everyone must have heard of it, so let’s talk about the differences and advantages of their two shopping malls today.

Suning.com was established in 1990. It initially sold air conditioners offline in Nanjing, and later became a chain store that competed with Gome and Five Star for decades. Finally, Huang Guangyu entered and won the first place in offline home appliances. To what extent is it stable? In 2011, Suning's net profit was 4.6 billion yuan (excluding deductions). But the good things didn't last long, and then they kept going downhill until they lost money, because e-commerce appeared and JD.com stood up.

In 2011, JD.com’s operating income was only 20% of Suning’s. In 2014, it surpassed Suning. In 2019, JD.com turned a profit for the first time, achieving a net profit of 5.2 billion, while Suning suffered continuous losses from 2014 to 2019, and a loss of 5.7 billion in 2020, one in the sky and one on the ground. JD.com was established in Beijing in 1998, nearly ten years later than Suning. JD.com also started making home appliances.

The difference is that JD.com is the main force online, and Suning has always been the dominant force offline. As mentioned earlier, after 2011, it will be a turning point in Suning’s development. After more than ten years of user training, Chinese consumers have become accustomed to online shopping. In 2012, China's online shopping transaction scale reached 1.3 trillion yuan, a year-on-year increase of 66.29%.