In comparison, there are more countries applying for EU trademark protection (including 28 countries in the UK and 27 countries after the UK officially leaves the EU). Review times are faster. The cost is higher.

Fees for EU trademarks: The official application fee for an EU trademark (only for Class 1 goods or services) is 850 Euros, and the additional official fee for Class 2 is 50 Euros, for each class from Class 3 onwards. The additional official fee is 150 euros. Agency fees in China generally range from 500 to 800 euros.

The cost of British trademarks: The first category includes agency fees of about 5-7k RMB. Category 2 and above are cheaper.

The registration time is faster than in the EU: receipt time: 1-2 weeks, registration time: 4 months for standard registration, 6 months for general registration. 1. Response time: 1-2 weeks. Registration time: 4 months for standard registration and 6 months for general registration.

The UK is slightly slower than the EU. It's pretty fast too. 6-8 months.

Application methods:

(1) Apply directly to the European Union Trademark Office (Brussels).

(2) You can also entrust a domestic trademark agency to handle it.

I hope it can help you and hope you will adopt it