It is illegal to sell genuine products without authorization.

Although the unauthorized sale of genuine products does not directly infringe the trademark owner's exclusive rights to use the trademark, the perpetrator uses the trademark owner's continuous efforts for free without making any contribution to the product brand. The behavior of obtaining illegal benefits by expanding brand awareness infringes upon the interests of legitimate operators and disrupts the normal economic order. It is an act of unfair competition and should be stopped, and one must bear corresponding legal responsibility for obtaining illegal benefits.

If the goods are genuine and sold without authorization, brands can do this.

1. Complain to Taobao stores through intellectual property rights, such as trademark rights, patent rights, copyrights, etc. If the complaint is established, the other party's product link will be removed from the shelves and points will be deducted and punished according to Taobao platform rules.

2. Prevent Taobao merchants from selling goods by rectifying sales channels. You can also achieve the goal by finding the channels through which Taobao stores purchase goods and punishing this channel.

3. Reach the purpose of control by seeking help from a price control company to handle complaints.

4. Complain about the store through genuine and fake comparison, purchase appraisal, fake goods, etc. Selling fake goods on Taobao, the store may be closed if the violation is serious.

Legal basis:

Article 50 of the "Regulations on the Implementation of the Trademark Law of the People's Republic of China"

The following provisions of the Trademark Law and these Regulations Not applicable to matters related to the international registration of trademarks:

(1) The provisions of Article 28 and Paragraph 1 of Article 35 of the Trademark Law regarding the review and trial period;

(2) Article 22 and Paragraph 2 of Article 30 of these Regulations;

(3) Article 42 of the Trademark Law and Article 31 of these Regulations regarding the transfer of trademarks The person and the transferee must apply and go through the procedures together.