I don’t know if you guys still remember it.

Some time ago, Tencent was punished once by relevant departments because of its exclusive music copyright. At that time, Brother Ji also went through the administrative penalty decision letter and introduced the matter to everyone.

Then, in the past few days, when Brother Ji was fishing, he discovered that there was a sequel to this matter.

As soon as the news came out, it instantly became a hot search topic on Sina Weibo.

With 570 million readings, it is not difficult to see how much everyone cares about this matter.

In fact, if you think about it, you can understand that in the past, users were forced by various exclusive licenses and had to jump repeatedly between various music apps.

After the contract is terminated, in theory everyone can finally use a music app that has purchased the copyright according to their own preferences.

However, in addition to being happy, many people also maintain a skeptical attitude towards what will happen next.

Even if Tencent gives up the exclusive license, it does not mean that the songs you want to listen to will be available in other music apps.

If you have some spare time, you can directly read the dense text below.

(Swipe up and down to browse)

However, it was followed by the sentence "with independence" The exclusive cooperation period for musicians shall not exceed three years, and the exclusive release period of new songs shall not exceed 30 days.”

What does it mean?

Although Tencent no longer monopolizes most of the music copyrights, there are still a small number of them that it still holds in its hands.

That means giving up, but not giving up completely.

Some computer friends may see this and wonder if Tencent is still engaged in monopoly?

But hey, when it comes to this guy, I have to be fair.

When a music platform signs contracts with independent musicians and provides them with platforms and traffic from scratch, it is an investment relationship in itself. Therefore, this kind of exclusive situation cannot be called a monopoly.

As for the exclusive release period of new songs by popular singers, in fact, just like when the Snapdragon 888 was first released, Xiaomi Mi 11 enjoys its exclusive period for the same reason, and it is a cooperative relationship.

As long as you have a lot of money and strong connections, you can come to the record company to negotiate, and it only lasts for 30 days, which is understandable.

What Brother Ji is more concerned about is whether other music apps can successfully purchase these songs, which have just been released from exclusive authorization.

I have to mention here NetEase CEO Ding Lei’s comments on Tencent a few days ago.

He said: "I very much look forward to this being a sincere decision that does not contain any overt or overt actions."

Doesn’t it sound a little sour?

When Brother Ji first saw the report, he actually thought the same thing.

But in fact, Ding Lei’s description does not make sense. After all, apart from exclusive authorization, there is still a lot of room for maneuver in business practices.

But this time Tencent is only stipulated not to sign exclusive contracts. It does not mean that the record company must sell the license to two companies.

Brother Ji will give you an example.

Going back to before the entire industry started to engage in "exclusive licensing", many music apps were unable to obtain the music copyright authorization they wanted.

Part of the reason for this is that some giants bid too high. In order to keep things even, record companies often require other music apps to pay similar prices.

This has also resulted in many small music apps being unable to list some popular music sources.

But it didn’t work back then. After Tencent has been dominant for several years, these music apps that have lost their vitality probably still won’t work.

So, if you want to see the music app market flourish like before, it may still be very difficult. .

No, this shouldn’t be a problem for an app like NetEase Cloud Music, which has some wealth.

According to NetEase Cloud Music, negotiations have begun with record companies to obtain more authorizations for music sources.

In response to the policy, NetEase Cloud Music also removed its exclusive logo. This also means that NetEase Cloud Music has begun to terminate its exclusive licensing agreement.

(right: after removing the exclusive mark)

So Ji Ge saw many users saying that maybe next I can listen to Jay Chou’s songs on NetEase Cloud Music again.

However, many netizens are complaining that even though NetEase Cloud Music can buy all the songs in the world, they still want to license Jay Chou’s songs. Not very interesting.

Why highlight Jay Chou alone? This matter has to start from 2018.

At that time, the authorization for Jay Chou's songs on NetEase Cloud Music was about to expire. But at the last moment, NetEase Cloud Music created a digital album called "Jay Chou's Hot Songs Collection", which users can download for a fee.

This album is packaged with 200 songs and launched at a price of 400 yuan.

NetEase Cloud Music also uses the words "strongly recommended that you download immediately" and "can be listened to and used for life" to promote it both inside and outside the site.

Because of this behavior of trying to make money before taking it off the shelves, NetEase Cloud Music was later sued.

Finally, NetEase Cloud Music was sentenced to pay 850,000 yuan in compensation. This incident also caused a large number of users to be extremely dissatisfied with the App.

It took NetEase Cloud Music a long time to regain its reputation.

Compared to NetEase Cloud Music, what makes Brother Ji feel more regretful is Xiami Music.

For a long time, Alibaba, Tencent and China Music Group have been known as the three major domestic Internet music groups.

As a major product of Alibaba, Xiami Music has always been highly praised for its sound quality and accurate recommendation functions.

However, due to the strategic level, Xiami Music did not follow the practices of other competing products and purchased a large number of exclusive licenses from record companies, which led to its Soon after, the music library became gray and the user experience continued to decline.

NetEase Cloud Music, which later had a similar operating model to it, followed the trend closely and successfully saw the dawn of today.

As a result, many people began to miss the exquisite and comfortable Xiami music of the past.

Some users speculated that Alibaba re-registered the trademark "Xiami Music" some time ago, does this mean that the App is not far away from being re-launched? .

Of course, even if Xiami Music is really resurrected, it is hard to say whether it can become the app that everyone remembers again.

Brother Ji still feels that Tencent’s abandonment of exclusive licensing does not absolutely mean that other music apps can rise rapidly.

The prerequisite is that you must be able to afford it, or be able to buy these authorizations.

Based on Tencent’s status and financial resources, there is definitely no problem in continuing to hold at least those audio sources that were once exclusively authorized.

Even if it is not an exclusive copyright, it at least wins in terms of quantity.

Moreover, others have also given up exclusive licensing, which means that Tencent can also list more songs that were previously unavailable.

Everyone should recharge the green diamonds, but Tencent can still let you continue to recharge.

Of course, Ji Ge is not supporting Tencent’s music app to occupy the entire market.

In the long run, Tencent was asked by relevant departments to give up its exclusive authorization this time, which indeed avoided the consequences of one music app becoming dominant and hundreds of them declining.

If other apps, including NetEase Cloud Music, can achieve truly complete music library resources, I believe that many users, including Brother Ji, will still Choose to vote with your feet.

But it is still unclear when this day will come.

At this moment, Brother Ji just wants to shout "Let's fight, let's fight." After all, users have been forced to choose sides in their various competitions before. This time, everyone really wants to Let's benefit from it for once.