Hello, I am Liangzi. I have a little knowledge of title writing, so I just want to write it down for everyone to share.

Title usage scenarios

Wechat business soft article marketing has the following two environments: short copywriting (used in friend circles, communication groups, etc.), simple promotion of activities or products, It is necessary to let people's eyes find what they need from the beginning and grasp it firmly. In this case, it is like a flower sticking out of the wall. Anyone who sees it must take a good look at it to see if there is any benefit. Long copywriting (longer copywriting that explains product information and product advantages, or may be a story-type side marketing soft copy, usually published on various marketing accounts), conveyed through professional and thorough analysis or reasonable sales usage scenarios , increase customers’ favorability towards products and brands. In this case, a good title can quickly catch the reader's eyes and make the reader want to inquire. In addition, the content also needs to be step-by-step, with one sentence per hook and one paragraph per bait, so that readers can read without taking their eyes away. .

In the sales process of micro-business, the title plays a role in shocking the whole audience, making everyone happy, and giving a clear outline. A good title can instantly create an atmosphere from the aura, attract the reader's attention and thoughts, and pave the way for the persuasive soft articles that follow. She is also like a woman with bright eyes and good eyesight, giving a customer a wink. A good title affects the expression of the entire article. It is the question and the answer.