The logo design of Zhonghui Design (professional logo design company) is composed of the condensation of design concepts, creative thinking of conception and the condensation of the visual form of the design itself. It is a "condensed essence" design. Needless to say, the importance of a LOGO to a company. Even a small LOGO plays a decisive role.

There are countless good logos. As the saying goes, there are a thousand Hamlets in the eyes of a thousand people:

People may say whether the logo is good or not. That’s it? Not really. As an ordinary consumer, logos don’t really matter as long as they don’t disgust you. But as professional designers, when appreciating or even designing a logo, you have to consider more than just the aesthetics.

Keep the new logo as simple as possible

Minimalism is the principle of less is more. Whenever possible, try to minimize elements in your aesthetic without making it a cluttered mess. The purpose of a LOGO is to convey the customer's visual and brand image, but a LOGO that is too responsible and contains too many elements will eclipse the meaning of the LOGO itself.

Many companies try to make their logos look too polished and eye-catching by adding different elements into a single design. This can overcomplicate the visuals, which you don't want. This is because simple designs are more powerful and memorable. Think of all the popular logos you know - Nike, Apple, Sony, etc. All these logos are iconic and easily recognized around the world. But even though these brands generate billions of dollars in revenue each year, they're all very simple.

Industry Relevance

This is a mistake many entrepreneurs with limited design experience make - the logo must be attractive to be successful, but the logo must also be relevant to the business. For example, if you sell children's toys, it would make sense to use bright colors and fancy fonts in your logo. On the other hand, if your business provides specialized software programming services, then you can choose eye-catching colors and formal fonts.

Another thing to keep in mind when designing a logo is that a proper logo doesn’t have to be direct and obvious. For example, when McDonald's created the perfect logo, they might include a burger icon along with its name. However, they switched to a bold "M" lettering that looks attractive and unique.

The point here is that your logo should be relevant to your target group, but you don’t necessarily need to use obvious ideas and concepts. Instead, you should expand your thinking and add some creativity to your work.

Extraordinary taste

For designers, aesthetic quality has a great impact on the quality of design works. Some people may think that everyone's aesthetics are different, and everyone has their own favorite things. Yes, it is true, but the works of people with strong aesthetic ability can often attract users' attention. The reason The reason is that his works not only have beautiful colors and reasonable combinations, but more importantly, he designs them according to the psychology of different users. "Elegance, Old Money fashion, and able to withstand the test of time." Tell me, why does the logo look so good?