"Chinese famous brands" and "Chinese well-known trademarks" seem to be the same, but they have substantial differences. The following are the differences between Chinese famous brands and Chinese well-known trademarks:

1. The evaluation agency of "Chinese Famous Brands" with different recognized entities is the China Famous Brand Strategy Promotion Committee, which is supervised and managed by the General Administration of Quality Supervision, Inspection and Quarantine. The "China Famous Brand Strategy Promotion Committee" is a non-permanent organization, and the China Federation of Industrial Economics is responsible for its daily work. . The certification agencies for "China's Well-known Trademarks" are the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. According to the judicial interpretation of the Supreme People's Court, the People's Court can determine whether a trademark is well-known.

2. Different recognition standards. According to the "Measures for the Administration of Chinese Famous Brand Products", the conditions that a "Chinese Famous Brand" should meet: comply with relevant national laws, regulations and industrial policies; be of a higher physical quality than similar products It is in the leading position in the country and has reached the international advanced level; its market share, export exchange rate and brand awareness are among the top of similar domestic products; its annual sales, realized profits and taxes, industrial cost and expense profit margins and total asset contribution rate are among the top in the industry; The company has advanced and reliable production technical conditions and technical equipment, and its technological innovation and product development capabilities are at the forefront of the industry; its products are produced in accordance with international standards or advanced foreign standards; the company has a complete measurement and testing system and measurement assurance capabilities; quality management The system is sound and operating effectively, and no major quality liability accidents have occurred; the company has a complete after-sales service system and high customer satisfaction. According to the provisions of Article 14 of the Trademark Law, the following five factors are considered in determining a "well-known trademark": the relevant public's awareness of the trademark; the duration of use of the trademark; the duration of any publicity work for the trademark, Procedural and geographical scope; records of the trademark being protected as a well-known trademark; and other factors that make the trademark famous.

3. Different identification and protection policies. "Chinese Famous Brands" are actively evaluated and protected in batches. The determination of "China's well-known trademark" is based on individual cases.