Recently, the 4th Shanxi Brand Festival and the Province-wide Implementation of Trademark Strategy Commendation Conference with the theme of "Brand Strategy and Industrial Revitalization" announced that 6 trademarks including the "Taikuang" trademark (graphics) were recognized by the state. It has been recognized as a well-known trademark in China by the State Administration for Industry and Commerce. Participants said that the number of well-known trademarks owned by the province has not only increased more than 10 times in seven years, but also achieved a qualitative leap. There is one new well-known trademark in Taiyuan City, namely the "Taikuang" trademark (graphic) of Taikuang Group. So far, the city has 12 well-known trademarks, compared with only 1 in 2002.
Quantitative change: from “4” to “45”
This year, 6 trademarks in this province have been recognized as well-known trademarks in China by the State Administration for Industry and Commerce. They are, respectively, the "Taikuang" trademark (graphic) of Taikuang Group in this city, "WEIZHIWANG and pictures" of Shanxi Weizhiwang Food Co., Ltd. in Yuncheng City, and "Suhai and pictures" of Shanxi Suhai Group Co., Ltd. , "HUANGTENG" of Shanxi Huangteng Chemical Co., Ltd., "DAYUN" of Guangzhou Red Sun Motor Vehicle Parts Co., Ltd.; "Tongde" of Xinzhou Shanxi Tongde Chemical Co., Ltd.
So far, the number of well-known trademarks owned by this province has reached 45. "Compared with 4 cases in 2003, the number has increased more than 10 times in 7 years." said the relevant person in charge of the Provincial Industry and Commerce Bureau.
Qualitative change: from "two" to "one"
On the morning of June 5, the relevant person in charge of Taikuang Group stated that in the domestic market, the "Taikuang" coal mining machine It has maintained the leading position in market share for three consecutive years. In the future, "Taikuang" will not only become a strong brand domestically but also internationally.
In 2003, the province owned four well-known trademarks, known as "two bottles" ("Xinghuacun" Fenjiu, "Shuita" aged vinegar) and "two bags" ("Qiqiang" laundry powder, "Tianji" fertilizer). Among the existing 45 well-known trademarks, there are many strong brands that are among the best in the country.
The "Taikuang" trademark (graphic) has become a well-known trademark, which means that Taikuang Group has become the only coal machinery company in the country with a well-known trademark. Among the well-known trademarks that have been recognized before, the "Yuwenbao" trademark - the first well-known trademark of my country's newspaper and periodical media trademarks, the "Shanjiao" trademark - the first well-known trademark in my country's coke industry, and the "Tunyu" trademark - The first well-known trademark in the national agricultural seed industry, etc. At the same time, companies with well-known trademarks are more widely distributed in regions, industries, etc., and their economic strength and market share have also been greatly improved. They have not only become the vanguard of brand building in the province, but also played a role in promoting the province's economic development and industrial transformation. Leading role.
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