Let me introduce to you the origin of Xinjiu (why it is named Xinjiu)

The liquor industry is my country’s national industry, and the liquor culture has a long history. Liquor is inheriting culture and creating wealth. At the same time, it also brings material satisfaction and spiritual enjoyment to people. With the continuous improvement of people's living standards, everyone's requirements for wine are getting higher and higher. While satisfying material enjoyment, they also require more spiritual enjoyment and emotional satisfaction. Therefore, Shandong Jining Xinxin Liquor Co., Ltd. The basic point of product development is positioned on emotion.

In March 1987, company chairman Han Faxuan accompanied the Jining Food Industry Delegation to Japan for an inspection and found that a kind of wine in a heart-shaped bottle was very popular. After returning to China, he immediately registered it with the Trademark Office of the State Administration for Industry and Commerce. Registered the trademark "心". Later, trademarks such as "loyalty", "sincerity", "filial piety", "love", "heart" and "wish" were registered. In layman's terms, wine has two main functions: one is to treat guests, and the other is to give gifts. Whether it is a treat or a gift, it is an expression of one's heart, loyalty, sincerity, filial piety and love. Therefore, to build a "harmonious society" and highlight "people-oriented", the connotation of "Xinjiu" is a relatively perfect expression. What Xinjiu culture advocates is to be loyal to the country, sincere to friends, filial to the elderly, and full of love for society. Take the path of true love in the world, be loyal, filial, and love.