The origin of the ANTA logo?

Anta" is the English name of the Chinese "Anta", which means "Mother of the Earth" in Greek. It reflects Anta's incomparable mind and dedication to the world and mankind. Greece is the modern Olympics The birthplace of the Games, the choice of "Anta" has a very profound meaning. It refers to the Olympic spirit pursued by the ANTA brand and the sportiness of the products. It covers the culture and soul of ANTA, as well as the application of the modern sports spirit. The English name "Anta" shows that the Anta brand is an international and national professional sporting goods brand. It also reflects the spirit of Anta people's continuous innovation, courage to fight and challenge themselves, and expresses Anta's corporate determination to be the "national brand". "Anta", the century-old "Anta" and the world's "Anta". The meaning of the Anta logo

The Anta in the Anta logo means starting a business with peace of mind. "Ta" means being a down-to-earth person. The spirit of the Anta brand has transcended the country and the The boundaries of culture integrate "the sportsmanship beyond self" into everyone's life. The vividness of ANTA's logo is favored by the public!

ANTA's logo is a font of the letter "A". , formed by the intersection of four arc lines with different radii. The overall composition is simple, elegant and dynamic. The bright red color of the graphic represents the vitality and enterprising spirit of Anta. The sense of space created by the arc shows the pioneering and entrepreneurial spirit of Anta people. The infinite development prospects, the modified "A" abstracts the image of a rising flying figure, showing the beautiful combination of the three elements of power, speed and beauty in motion in an extremely simple and general way, and metaphorizing it in a broad sense Anta's philosophy of pursuit of excellence and self-transcendence is the ANTA LOGO.

From the font surface, "ANTA" is a square square character, horizontally and vertically, and everything is stable, which means that ANTA people can start their own business with peace of mind. , the spiritual quality of being a down-to-earth person fully demonstrates the business philosophy of Anta. From the perspective of the brand interpretation, it is also reflected in the steady pace of Anta's development of domestic and foreign markets. It is refreshing and revitalized, showing that Anta people are taking off in the vast land of China, standing firm and walking in a down-to-earth manner to create a century-old brand.

From the Pepsi logo? Judging from its 100-year history, it has changed its logo eleven times, more than twice the number of times Coca-Cola has changed its logo (five times). The most recent time was in 2008 when Pepsi invested US$1.2 billion to promote new brands globally in three years, including The new brand logo is the "Pepsi Smiley Face". This is the latest update after Pepsi's 2002 revision. The logo was designed by the Arnell branch of Omni, one of the world's largest advertising groups. PepsiCo's existing blue and red global logo will become a series of "smiles," with a central white band that will have different angles depending on the product: a toothy chuckle for Diet Pepsi, The smiling face represents Pepsi-Cola, while the laughing face represents Pepsi Max. Diet Pepsi and Pepsi Max will be in lowercase font.

Improvements in 1905 and 1906 maintained the cursive form. In the improvement of 1950, the shape of the front bottle cap was added, which strengthened the illustrative characteristics of the drink. Among them, the 1962 revision plan changed the original floral shape into a contour shape, which was a major change and breakthrough, creating an image with strong and eye-catching visual impact. In the 1969 amendment, the outside of the bottle cap was simplified to a simple circular pattern. The 1973 logo added a square background based on the 1969 amendment, making the logo more prominent and the visual effect more concise and powerful.

In fact, the Pepsi-Cola logo has been influenced by Coca-Cola since the launch of the Pepsi brand, and it has been maintained for half a century. It was not until the new logo in the 1960s that it gradually got rid of the influence of Coca-Cola. From this period onwards, the word "cola" was resolutely abandoned in Pepsi's logo, only "pepsi" was retained, and the font design was made more fashionable and dynamic.

The PEPSI logo is becoming more youthful and fashionable. This is inseparable from the segmentation strategy of the target consumer groups that PEPSI insists on. PEPSI has always insisted that the consumer items of its products are for young people. , so its logo changes with the times. The origin of the clothing logo

Mr. ***, the founder of the "Goldlion" trademark, initially named his tie brand "Golden Lion" and enthusiastically He gave two "Golden Lion" ties to a relative in Hong Kong. Unexpectedly, the relative rejected his gift and said unhappily: "Jin loses, gold loses, all the gold is lost!" , in Cantonese, "lion" and "lose" are homophonic, so naturally they are not popular.

That night, Mr. Zeng racked his brains to change the name of "Golden Lion", and finally came up with a good idea: to change the English name "Goldlion" from free translation to a combination of free translation and transliteration. That is to say, "Gold" is still translated as "gold", and "Li? Juanon" (lion) is transliterated as "profit", which is "gold profit". Gold and profit come together, and everyone will be happy to hear it! Thus, the "Goldlion" trademark was born. Mr. Zeng had another sudden thought: Chinese people rarely use brushes to write in English. I use it to write. Isn’t it a very special glyph? So he wrote the words "GoldLion" with a brush, and then let the designers process it, which is the current English logo of "Goldlion". After the trademark change, "Goldlion" was quickly recognized by consumers and became a famous tie brand. The origin of the Umbro logo?

UMBRO, an internationally renowned brand with a history of 78 years, is a British football apparel manufacturer founded in 1924 by the British Humphreys brothers. The brothers combined the five English letters in their English name (HUMPHREY BROTHERS) to form the word UMBRO, and then added a diamond double rhombus pattern to become the registered trademark of UMBRO today.

What is the meaning of the ANTA logo?

The posture of Chinese volleyball when smashing the ball is the origin of the ANTA logo and the origin of the Samsung logo

1. Sam sung has no real meaning~ It actually means "Samsung" in Korean! The pronunciation of sam is the meaning of "three" in Korean, and the pronunciation of sung is the meaning of "star" in Korean. They are just written together in English! That's it! Just like the Chinese pinyin!

2. Samsung is the English translation name of Samsung

The earliest Samsung logo is really the origin of the Jewish symbol with three stars put together

The Star of David (i.e., the six-pointed star. Also known as the Shield of David, Solomon's Seal, and the Jewish Star) is a symbol of Judaism and Jewish culture. After the founding of Israel, the Star of David was placed on the Israeli flag. Therefore, the Star of David also became the symbol of Israel. Symbol of David.

Source

There is no mention of the Star of David in the rabbinic archives. So far, no archaeological excavations have found records of the Star of David in the places where ancient Jews lived. (There is no such mark on King David either). The earliest Star of David was recently discovered on a Jewish tombstone in southern Italy. It may originate from around the 3rd century. The earliest Jewish written record of the Star of David comes from 12 century. At that time it was a pattern on amulets.

In ancient magic books, pentagrams and other star symbols are often found in amulets bearing the names of Jewish gods. They were used to protect against fevers and other diseases. Interestingly, there are only five-pointed stars in these books. There are no six-pointed stars. A magic book stored in Paris lists 22 symbols. In a book in London, 12 symbols make up a Circle. But there is neither a five-pointed star nor a six-pointed star in it. Therefore, the Star of David may not be of Jewish or Greek origin. This symbol may have been invented by the Kabbalistic school with reference to the symbol of the Knights Templar. The Kabbalistic school made their ten circles Placed in the Star of David as an amulet.

A 1307 manuscript from Spain contains a Star of David.

The Star of David may have decorated a phylactery in a Jewish chapel. .Due to its protective function, it is also called the Shield of David. The Star of David may have originally been used as an architectural decoration for chapels. In Germany, there are also Stars of David as decorations on some cathedrals.

In 1354, Bosch King Charles IV of Mia established a red flag for the Jews in Prague. It had the Shield of David as a pattern. In the 15th century, the red flag when the Jews were summoned by the King of Hungary had two golden five-pointed stars on it. Therefore, the five-pointed star may have been used in the past. It is also a symbol commonly used by Jews. There is already a five-pointed star on a manuscript from 1073. In 1460, the Jews in Budapest received a red flag from the King of Hungary. It had two stars and two stars on it. It was printed in Prague in 1512. There is a large Star of David on the cover of the first Jewish prayer book. In 1592, the Jews in Prague were allowed to build their own flag with a Star of David on it. In 1648, in recognition of their merits in protecting Prague against the Swedes, Prague The Jews were once again allowed to build a flag: a yellow Star of David on a red background. In the center was a Swedish star.

Jewish legend links the Star of David to King Solomon's seal. Legend has it that Solomon The king had a ring that allowed him to command devils and ghosts. Another legend said that this mark was related to King David's shield. Legend has it that King David had a shield to protect him. After the French Revolution, with the liberation of the Jews, they chose the Star of David as their symbol. It represents oneself. Just like the cross is the symbol of Christianity. Today the Star of David is placed on the flag of Israel.

The shape of the Star of David is a six-pointed star. There are similar symbols in other faiths. The use of the six-pointed star in these beliefs may be earlier than the use of the Jews. Today it is used in Jewish culture, especially in occultism. The Star of David is also an important symbol in astrology. Some people think that it symbolizes the great star. The star where King David was born.

Some Orthodox Jews object to the use of a six-pointed star because it

This symbol is associated with "magic" and the occult. Nonetheless, the Star of David remains the most important symbol in Jewish legend and Kabbalah. Some very conservative Jewish schools oppose the use of the Star of David because of its association with Zionism. Although In this way. Today, there is a Star of David in the most conspicuous place on the front door of most churches around the world. In Europe for nearly two hundred years, the Star of David has often been placed on Jewish tombstones. It has long become a symbol of the omnipotence of the Jews.

The Nazis abused the Star of David

During the Holocaust, the Nazis used a yellow Star of David to mark the Jews. Starting from September 6, 1941, in all German occupied areas over the age of 6 Jews must wear an armband with a yellow Star of David and "Jude" (German: Jew) written in the middle. Jews in occupied Poland must wear a white armband with a blue Star of David printed on it. In addition, they wear a white armband with a blue Star of David on the front of their clothes. Similar emblems must also be worn on the front and back. Jews imprisoned in concentration camps must also wear similar emblems.

Other uses

In the United States national emblem. On the eagle head There is a six-pointed star on the upper part composed of 13 stars representing the original 13 states of the United States. It is generally believed that this is an accidental mark. However, some people think that this mark is to thank Haym Solomon for American independence. The generous funding provided by the war was added. Some people even believe that Solomon himself designed this national emblem.

There are also six-pointed stars as decorations in some Christian church buildings. The origin of the Nazi "swastika" symbol

Why did Hitler use "Swastika" as the Nazi symbol?

"Swastika" is a talisman of many tribes in ancient times. It can be seen in the history of ancient India, Persia, Greece, Egypt, Troy and other countries. appeared and was later used by some ancient religions. Initially people regarded it as a symbol of the sun or fire, and later it was generally used as a symbol of auspiciousness. With the spread of Buddhism in ancient India, the word "卍" was also introduced to China.

The Sanskrit word for this word reads "Sri Jucha Luosha Na", which means "auspicious sea and cloud phase", which is the symbol of auspiciousness that appears between the sea, clouds and sky. It is painted on the chest of Buddha Tathagata and is considered by Buddhists as an "auspicious sign" that can emit precious light, "its light is shining and has thousands of colors." The translation of the word "卍" in Chinese Buddhism is also inconsistent. A scripture in the Northern Wei Dynasty translated it into the word "Wan". In the Tang Dynasty, Xuanzang and others translated it into the word "德", emphasizing the immeasurable merits of the Buddha. In the Tang Dynasty, The empress Wu Zetian also designated it as the word "Wan", which means to gather all the auspicious merits in the world. There are two ways to write the character "卍", one is right-handed and the other is left-handed ("卍"). Most Buddhists believe that right-hand rotation should prevail, because Buddhism regards right-hand rotation as auspicious, and Buddhists hold various Buddhist rituals in right-hand rotation. This mysterious symbol, regarded by Buddhists as auspicious and meritorious, was actually used by Hitler, the leader of German fascism, as his party flag. Of course this has nothing to do with Buddhism. The party flag designed by Hitler himself was red with a white circle center and a black "swastika" embedded in the middle. Hitler was very satisfied with their design and considered it "a true symbol." He said in the book "Mein Kampf": "The red symbolizes the social significance of our movement, and the white symbolizes the nationalist ideology. The 'swastika' symbolizes the mission of fighting for the victory of the Aryan people." Later, Hitler also wrote for his Stormtroopers and party members designed "swastika" armbands and "swastika" pennants.

There are several theories as to why Hitler chose the word "swastika" as his symbol. One theory is that it was designed based on the name of the Nazi Party. The Nazi Party means "National Socialist Party". In German, the prefixes for "state" and "society" are both "s". The two prefixes are staggered and overlapped to form a "swastika" shape. However, The Buddhist "swastika" is golden, and the Nazi "swastika" is black. Another theory was put forward by American scholar Robert Payne. He believed that Hitler had a strong desire to worship authority and pursue power since he was a child. There is an old monastery near my home. The aisles, stone wells, monks' seats and the sleeves of the dean's coat are all decorated with "swastika" signs.

Hitler admired the power of the dean and regarded "swastika" as a symbol of the dean's authority. He hoped that one day he could have the supreme authority like the dean. Payne believed that this was the reason why he later chose the "swastika" as the symbol of the party flag. Another theory is that Hitler was influenced by an anti-Semitic organization called the "New Knights Templar". This organization believes that the Aryans are the best nation and must maintain their pure bloodline before the world can have hope. This is consistent with Hitler's views. The founder of this organization was a missionary and astrologer who divined for Hitler and predicted that he would be a person who shocked the world in the future. After hearing these words, Hitler was very excited. The logo symbol of this organization is the "swastika". Therefore, when he later designed the party flag, he chose this symbol.

This rather mysterious "swastika" title once made countless Nazis crazy. They once gathered under this flag to do all kinds of bad things. After the defeat of fascism in World War II, this symbol was immediately smashed. However, in November 2000, a British reporter photographed a "tree composition" composed of trees from a high altitude in a jungle 110 kilometers away from Berlin. The fascist symbol swastika. It is composed of 48 trees of different species from the surrounding trees, with a length and width of 60 meters, with clear lines and obvious signs. These 48 trees are larch, surrounded by evergreen conifers all year round. There is no difference between them in spring and summer, but every late autumn and early winter, the larch leaves gradually turn yellow, with a yellow "swastika" The Yuan name was highlighted. According to the investigation, this was specially planted by a rich man in the French countryside when Hitler's activities were rampant. As soon as the photo was published, it immediately aroused people's protests and asked the French government to eradicate it immediately. French law also does not allow the public display of Nazi party symbols on any occasion, so the Nazi symbol composed of trees was quickly eliminated. . The Origin of Male and Female Symbols

There are two theories about the origin of male and female symbols.

The first theory: Because the quiver of Qiu Yuan, the God of Love, is shaped like a "", the goddess Veena loves Beauty, always holding a small mirror in the shape of "", people used these two symbols as codes for the God of Love and the Goddess of Love. Later, they were used to represent men and women respectively. Botanists borrowed these two symbols to represent the genders of plants. Flower.

Another way to say: At first, these two symbols did not represent male and female, but botanists first used them to represent male flowers and female flowers.

In addition, When introducing the flower program and flower diagram of the reproductive and reproductive organs of seed plants, in order to facilitate expression and memory, letters, symbols and numbers are used to represent the composition, arrangement, position and mutual relationship formulas of the various parts of the flower.