In the process of corporate brand design, comprehensive considerations are needed to incorporate various necessary corporate elements. The design of Oriental Feilong includes important elements: product image, brand cultural image, brand identity system and brand reputation. .

1. Product image

Product image is the basis of brand image and is an image connected with the functional characteristics of brand design. Potential consumers' awareness of brand design is first reflected through their awareness of product functions. A brand design is not nihilistic, but because it can meet the material or psychological needs of consumers, and this satisfaction is closely related to its products. When potential consumers have a high evaluation of the product and have strong trust, they will transfer this trust to the abstract brand and have a higher evaluation of the brand, thereby forming a good brand image.

2. Brand cultural image

Brand cultural image refers to the recognition and evaluation of the brand culture or the overall corporate culture embodied by the brand by the public and users. Corporate culture is a concentrated expression of corporate business philosophy, values, ethics, codes of conduct and other corporate behaviors. It also embodies the spiritual outlook of an enterprise and exerts a subtle influence on its consumer groups and employees. Brand culture, together with the company's environmental image, employee image, entrepreneurial image, etc., constitute a complete corporate culture. Behind the brand is culture. Behind every successful brand is its profound cultural soil and a story that conveys truth, goodness and beauty.

3. Brand identity system:

Brand identity system refers to the perception and evaluation of the brand identity system by consumers and the public. The brand identity system includes the appearance of the brand name, trademark pattern, logo word, standard color, packaging and decoration and other product and brand designs. The public's initial evaluation of a brand comes from its visual image, whether it is delicate or rough, warm and bright, or noble and mysterious... The most direct and fastest way to convey the brand image to consumers is through the brand identity system.

4. Brand credibility

Brand credibility refers to the perception and evaluation of consumers and the public’s trust in a brand. Its essence comes from the credibility of the product. The establishment of brand reputation requires the joint efforts of all aspects of the enterprise, including products, services, and technology. It also pays attention to delivery according to the delivery date stipulated in the contract and timely transfer of accounts payable. Brand reputation is a magic weapon to maintain customer brand loyalty and an important weapon for a brand to maintain its charm. It can be seen that brand reputation and brand design are very important to an enterprise.