The reason why Tmall adds the word "new" before the title is to highlight the new features of the product and attract consumers' attention. This approach can give consumers a sense of freshness and an impulse to buy, because people tend to be more interested in new products. In addition, adding the word "new" can also make it easier for consumers to identify the latest products, making it easier for them to browse and choose.

Extended content:

1. Marketing strategy: By adding the word "new" before the product title, merchants can take advantage of consumers' curiosity and novelty mentality towards new products, thus Increase product exposure and sales. This marketing strategy is widely used on e-commerce platforms to enhance the competitiveness of products.

2. Product upgrading: In some industries, especially in the fields of technology and fashion, new products emerge one after another. Adding the word "new" can let consumers clearly know which products are the latest ones, making it easier for them to choose and purchase.

3. Consumer psychology: Consumers are usually curious and interested in new products, and they look forward to trying new and cutting-edge products. Adding the word "new" can satisfy consumers' desire for novelty and stimulate their desire to buy.

In short, Tmall adds the word "new" before the product title to highlight the new features of the product, attract consumers' attention, and play an active role in marketing and product upgrading.