The news of Zuo Hui's death came suddenly. On 23rd of last month, Zuo Hui wrote an open letter on the occasion of the third anniversary of Shell, and wanted to work together with his colleagues. At about 3 o'clock this afternoon, Shell published an obituary in the official website: Zuo Hui, the founder, died on May 2th, 221 at the age of 5 due to the accidental deterioration of the disease.
According to an insider, Zuo Hui died of lung cancer. Previously, in the enterprise risk warning issued by Chain Home, it was mentioned that Zuo Hui was diagnosed with lung cancer in September 213, and one third of his lung was cut off, and he was undergoing chemotherapy and cell therapy.
At the news conference of LeTV in 217, Sun Hongbin, an old friend, also revealed that Zuo Hui's body was abnormal: "Lao Zuo is nourishing his body. He ate with me four times a year and drank with me four times."
Zuo Hui's last public appearance was in August last year, when he appeared at the scene of ringing the bell on the market of shells. At that time, he looked emaciated and his face was gaunt.
Zuo Hui left behind a huge business empire.
At present, Shell Group is the largest residential service platform in China, with two platforms, namely Shell and Chain Home, 456, intermediary employees, 42, stores in China and 13 cities. Zuo Hui is the largest shareholder, holding 28.9% of the shares and enjoying 46.8% of the voting rights.
in April, 221, according to the data released by Forbes Global Rich List, Zuo Hui ranked 128th with a wealth of $15.5 billion. It is worth 22 billion yuan, replacing Yang Huiyan of Country Garden and Xu Jiayin of Evergrande and becoming the new richest man in the domestic real estate industry.
According to the response of Chain Home, Chain Home is already a highly planned organization, and the company's decision-making is a collective decision with CEO as the core, and its daily operation is handled by three senior executives (Shan Gang, Wang Yongqun and Peng Yongdong).
After Zuo Hui's death, Peng Yongdong, CEO of Shell, wrote a message to commemorate: The spirit of Lao Zuo will always inspire us, unswervingly adhere to long-term doctrine, and unite as one to do difficult and correct things for the development of new residential industry.
will Yao Jinbo, who has never dealt with him, take the opportunity to attack?
a month ago, when Ali was fined 18.2 billion yuan for "choosing one from the other", Zuo Hui's old rival, Yao Jinbo, CEO of 58 Tongcheng, issued a document calling on the state to impose an anti-monopoly fine of 4 billion yuan.
And this morning, Ke Holdings Inc. just released the Q1 financial report for 221. According to the data, the company's operating income in the first quarter reached 2.7 billion yuan, up 19.7% year-on-year; The net profit was 1.59 billion yuan and the adjusted net profit was 1.52 billion yuan.
Although the data is good, after the news of Zuo Hui's death came out, the share price of Shell fell by over 1%.
A
Zuo Hui's mantra is "Do the hard and right thing".
Looking at the development history of Chain Home, every step is struggling with the stubborn diseases of the industry, and every step just happens to step on every drum in the domestic real estate process.
after the housing reform in 1998, the state abolished welfare housing distribution and implemented marketization. However, residents have the demand for buying houses, but there is no reliable platform for buying houses in the market. The asymmetry of real estate transaction information has given Zuo Hui a stage.
Zuo Hui herself is the victim. As a senior North drift, Zuo Hui lived in Beijing for 12 years, moved 1 times, was cheated many times by the intermediary, and suffered a lot from renting a house.
at the age of 3, I sold insurance for five years and earned the first bucket of gold of 5 million. Want to buy a house to live in, but found that the domestic housing market is not standardized.
He couldn't find a reliable intermediary company to help him. He had to find information in the gap between telephone poles and newspaper advertisements, contact the owner to see the house, discuss the price, and handle the formalities of house delivery, which was even more troublesome. It took him half a year to get it done.
solving the pain points of users' difficulty in renting and buying houses has become the starting point for Zuo Hui to become a chain home.
In August, 2, Zuo Hui established Beijing Lianjia Real Estate Exhibition Center, and cooperated with Beijing Evening News to hold a "Real Estate Individual Housing Exhibition" in the Military Museum. After the first test, it received positive feedback from the market. After the launch, there were too many exhibitors, which caused the venue to get out of control for a time.
One year later, Beijing Lianjia Real Estate Agency Co., Ltd. was born, and Zuo Hui officially entered the real estate agency industry.
in 24, there were 3 chain stores, and they were still the youngest brother of the industry. The first market in Beijing is Henderson, CUHK, with more than 3 stores. Secondly, I love my family, with more than 1 stores.
Zuo Hui took the lead in putting up a green display board in the office, stating the trading principles for employees and consumers: transparent trading, signing a tripartite agreement, and not eating the difference. Chain home has become an alternative industry overnight, and the turnover rate of brokers has reached 8%.
Two years later, the Ministry of Construction issued the "Rules of Practice for Real Estate Brokers in China", which explicitly prohibited intermediaries from eating the price difference in the form of laws and regulations.
Zuo Hui, the forerunner, got the regular bonus. In just two years, the number of stores of Chain Home expanded tenfold, reaching 3.
the financial tsunami in 28 brought the domestic property market into winter. I love my family and other real estate agents, and they can't keep trying to survive. They choose to lay off employees, withdraw stores and reduce wages, but Zuo Hui does the opposite, buying the rival's stores.
In the same year, the government launched a 4 trillion rescue plan, and Chain Home officially broke away from its rivals and was far ahead in the industry. By 21, the market share of Chain Home has increased to 33% in Beijing, and Zuo Hui has become the largest intermediary leader in Beijing.
Next, Zuo Hui stabbed the scalpel at the fake house. At that time, the second-hand housing market, false housing accounted for 9%.
Since 28, Chain Home has started to build a "Property Dictionary". Zuo Hui promised that once there is a fake house in the chain, it will pay for the fake house. In 211, the real estate reform was officially launched to ensure the real existence, real sale, real price and real pictures. < P > This plan led to the continuous decline of the real estate brokerage business of Chain Home for three months, and there was another wave of resignation. Old brokers all think that "Lao Zuo is crazy".
But three years later, Chain Home dominated Beijing, with 8, stores nationwide and 13, brokers. Chain Home's real estate dictionary includes 12 million real houses in more than 15 cities across the country, with a data volume of 12TB.
Hu Baosen, chairman of Jianye Real Estate, is puzzled. Why can the agent of Chain Home remember not only the names of hundreds of owners in the residential area, but also the names of their dogs?
"When the whole industry fails, if you get 6 points, you will be the best." Zuo Hui said. He didn't stop. In 218, he hatched the Ke Holdings Inc. platform, and went public in the United States in two years, becoming the first residential service platform in China.
B
Zuo Hui is also controversial.
In 214, Zuo Hui issued a denunciation, pointing to SouFun's historical reversal: "Being a platform company and an intermediary company is the public enemy of the entire intermediary industry."
four years later, Ke Holdings Inc.'s advertisement reached the prime time during the World Cup. Xie Yong, CEO of I love my family, criticized me without naming: "It is absolutely unacceptable in business ethics and operational logic for a company that claims to be a platform to be both online and offline, to be both a referee and an athlete".
Xie Yong pointed out that it may be right for the chain family to make shells, but it should not do it. This platform is characterized by the third party, non-profit and non-monopoly, and "the shell of the chain family can definitely not do it".
As a comfortable chairman, the problem of driving up house prices and formaldehyde has always been a shadow over Zuo Hui.
In May 216, "Feel Free to Be Friends" announced that it would be separated from the chain home and operate independently. Two years later, xiaopian, a netizen, posted in the community of Shui Mu, criticizing freely and eggshells to drive up house prices, "to suck the blood out of young people".
I love my family's vice president, Hu Jinghui, who broke the news at a press conference: Free, long-term rental apartment operators, represented by Danke Apartment, competed for housing and artificially raised the housing price.
The free formaldehyde incident is even more shocking. On May 8, 218, Ali employee Wang settled in a free room in Binjiang District, Hangzhou. Two months later, he was diagnosed with leukemia.
Since then, many free tenants such as Tiantongyuan, Wudaokou and Sanyuanli in Beijing have detected that the formaldehyde in their houses has exceeded the standard.
On July 6th of the same year, Liu, a free tenant, received a physical examination report, and the detection value of white blood cells was only 2.23, which was 6% of that of normal people. Later, a third-party testing agency told her that formaldehyde and TVOC in the bedroom, kitchen and living room were all unqualified.
But before Liu left home, the housekeeper took the new tenant to see the formaldehyde room.
C
Yao Jinbo and Zuo Hui were good friends for many years.
However, in May 8, 215, the same city acquired Anjuke, the largest Internet real estate platform in China, merged its old rival Jiji.com, and began to fully deploy online intermediary business.
Yao Jinbo inevitably stood on the opposite side of Zuo Hui, and the friendship between the two sides became subtle before the competitive relationship.
in order to meet the enemy, Zuo Hui conveniently laid out its online business, launched the Ke Holdings Inc. platform, collected the chain's housing information system, and the innate advantages of ACN (Broker Management Module, which can connect all the intermediary companies and brokers in the real estate agency industry), as well as the assistance of capital forces such as Softbank, Sequoia and Gaoyou. Shell has been firmly on the throne of the domestic head real estate trading platform since birth.
Yao Jinbo
Yao Jinbo accused Zuo Hui of "trying to kill the whole industry" and found the leading enterprises in the industry except Chain Home, including I love my family, 21st century real estate, wheat field real estate, etc., and formed an "anti-shell alliance".
The communication in the circle of friends is also undercurrent. Zuo Hui sent a circle of friends and said: There are dark clouds in Beijing. Yao's boss said to himself: I was born of my heart, and what I saw was sunny.
since then, the two sides have been at loggerheads. At the event site in Ke Holdings Inc., Anjuke employees will sneak in and accuse Ke Holdings Inc. of embezzling Anjuke website housing and surrounding supporting pictures, which makes people stunned. This year, taking advantage of the anti-monopoly fever, Yao Jinbo inserted a knife into the shell again.
Zuo Hui didn't fight back at that time. A month later, Yao Jinbo never had a chance to visit him again.