A time-honored trademark in Guangzhou has suffered such a test. The "Double Crane Rose and Picture" trademark is the bottle decoration of the time-honored Wynn Winery in Guangzhou that has been used for a hundred years. "Double Crane Roses and Pictures" has been used since 1914 by Huang Xiaowei, so it has a history of more than a hundred years. It is deeply loved by consumers and has become a daily drink to accompany meals. "Half a chicken, a bottle of Wynn" became a common saying among Guangzhou neighbors at that time.

However, this time-honored trademark has been registered due to the trademark renewal period, which requires time and effort to negotiate and resolve. The most serious thing is that its product sales were greatly affected, with sales falling by 2/.

Why does such a century-old enterprise, which is full of honors, still have the problem of malicious registration of trademarks? Company insiders said that due to the transfer of internal departments in the company in 2013, the company did not pay much attention to the protection of trademark property rights, and there was negligence in follow-up, which led to the malicious registration by a company in Taishan.

After the trademark was squatted, the company discovered that the matter was serious. The wines of both parties had the same sales channels. It was difficult for ordinary consumers to distinguish clearly without paying attention, which had a great impact on corporate sales. The winery has also been negotiating with the squatters for more than a year. Unfortunately, things have not progressed effectively yet.

This incident also served as a big warning to this company. A single oversight led to big losses, which I believe no one wants to see.