First of all, Chef decomposes online brand marketing into two parts: brand marketing and online marketing;

First, we must first understand the concept of online brand marketing;

1. Brand marketing simply put: it is to deeply reflect the specific image of the company's products into the hearts of consumers through some means. Brand marketing refers to the marketing strategy and process in which companies use consumers' demand for products and then use the quality, culture and uniqueness of the product to promote the value of a brand in the minds of users, and ultimately form brand benefits.

2. Internet marketing is a business activity that is based on modern marketing theory and relies on network, communication and digital media technologies to achieve marketing goals. It is promoted by comprehensive factors such as technological progress, customer value changes, and market competition; It is an inevitable product of the information society.

3. Online brand marketing is: borrowing the advantages of online marketing, using various online marketing promotion methods to promote products or services, establishing a good brand image in the minds of consumers, and ultimately transforming the company's Products or services are promoted to meet consumer needs while realizing the value of the enterprise itself.

Second, completing the combination of brand marketing and online marketing is online brand marketing. We have to solve the problem of how to combine it;

1. Search bidding and payment methods to enhance the brand Exposure and influence, advantages: fast and effective, disadvantages: high cost, unstable effect;

2. Internal SEO optimization, building a network platform, and continuously improving rankings through SEO means, advantages: stable and long-lasting , Disadvantages: Slow results;

3. Online promotion methods are diverse, have a wide audience, and are relatively low-cost. Each promotion method is different, and different difficulty brings different results;

1) Encyclopedia system, advantages: high authority, stable ranking and strong influence, disadvantages: difficult to review, difficult to compile, and may be improved by others and delete relevant brand information;

2 ), Q&A system, advantages: spread to a large number of people, quick results, and relatively high weight, disadvantages: obvious advertising information can easily be blocked and deleted including Q&A;

3), BBS, forums, post bars, message boards etc. Advantages: Easy to operate. Disadvantages: low conversion rate, heavy workload;

4), soft article promotion, advantages: wide publishing channels, flexible and changeable, disadvantages: difficult to control the effect, and difficult to track and detect the effect;

p>

5) New media promotion, including micro, blogs, headlines, etc. Advantages: convenient and flexible, easy to spread, easy to combine hot spots, disadvantages: fan accumulation and conversion require careful thinking;

6 ), information flow placement, big V advertising placement, refer to search bidding;

7), mass promotion, QQ group, WeChat group, email, text message, etc. Advantages: simple operation, disadvantage: easy to be blocked , low open rate;

8), social promotion, establish QQ groups, WeChat groups, forum transfer areas, and social circles to attract interested users. Advantages: good interaction, high user adhesion, High conversion, shortcomings: the construction process is difficult;

There are many others, and Chef will not list them all. For specific operation methods, you can read the relevant articles on Chef’s headlines, and remember one sentence, The same proficiency is better than ten thousand kinds of knowledge. A core purpose of online brand marketing is overwhelming publicity and promotion.