The trademarks that can be registered now can be divided into the following ten types:

1. Word trademarks

2. Graphic trademarks

3 .Alphabet trademark

4.Number trademark

5.3D logo trademark (3D trademark)

6. Color combination trademark (combination of two or more colors )

7. Combination trademarks containing 1-6

8. Sound trademarks

9. Smell trademarks

10. Position trademarks

Many times, we often see word trademarks, graphic trademarks, letter trademarks, numerical trademarks and combination trademarks. It is difficult to see the three trademarks of sound, smell and location. Generally speaking, there is not much difference between these three types of trademarks, and it is difficult to form the distinctive features required by the trademark, so it is difficult to register.

Then there are color combination trademarks and three-dimensional logo trademarks. Generally speaking, when it comes to three-dimensional logos and trademarks, Ferrero is mentioned the most! It’s the iconic three-dimensional logo! Then someone may ask, can punctuation marks be registered as trademarks?

If you don’t believe me, I’ll show you some trademarks.

These two trademarks are punctuation marks and have been successfully registered. The combination of elements can make the trademark more diverse, and it seems that there are more trademarks that can be registered, which makes people exclaim: The original trademark can still be played like this!

However, there is also a big problem. Names can be registered, but elements cannot be passed when combined. Why? The essential attributes of a trademark are distinctiveness and difference.

No matter how you change or combine, it is impossible to bypass these two points. If you do not do this, the probability of successful trademark registration is low. After all, this is an era where everyone enjoys intellectual property rights. Every day, tens of thousands of trademark applications are filed for registration. It is our better choice to reduce the risk of successful trademark registration to a lower level.

Therefore, if it is just a simple punctuation mark, it is meaningless! Some people worry about putting punctuation on it. Isn’t my trademark a sentence? Can a sentence also be registered as a trademark? That's a really good question. When applying for trademark registration, it is difficult to register as a trademark in one sentence. But it is feasible to add punctuation marks to 2-6 Chinese characters.

However, no matter what elements of a registered trademark, their distinctiveness and difference are the basis for the trademark to pass examination and must be taken into consideration.

With the rapid increase in trademark registrations, review standards will only become more stringent and detailed. Judging from the overall registration success rate, the success rate of trademark registration is also declining!

1. With the accumulation of successfully registered trademarks over the years, the possibility of trademark registration collapse will become increasingly greater!

2. With the revision of the "Trademark Law", the "Trademark Law" is becoming more and more strict, and registration is of course becoming more and more difficult, so we should cherish our trademarks.

3. Nowadays, the number of trademark registrations in China has increased significantly year by year, and the probability of success has also decreased!

Therefore, the value of trademarks will become higher and higher in the future, and its intangible value will also become higher and higher, with part of the value offset by peers. (After all, there are so many unsuccessful trademarks! Now the registration success rate is less than half.) Details determine success or failure. Trademarks are of great significance to enterprises. Whether it is trademark transfer or trademark use, you must pay attention to these issues. For more details, please consult Bajie Intellectual Property Trademark Transfer Network!