Off-white is an American brand founded by American designer Virgil Abloh in 2012. As of February 19, 2024, it does not have a Chinese name. Known for its bold tailoring and refreshing creativity, it has become one of the hottest brands in the field of streetwear in recent years. Off-white's iconic elements include speed bump striped patterns and numbers, and its design style is rooted in modern cultural tastes. The brand is positioned as a high-end luxury brand and can be described as very high-end in the field of street fashion brands. Its founder Virgil Abloh is not only a master's student in the Department of Architecture, but also a DJ and the famous creative director of Kanye West. His multiple identities and backgrounds have also injected more creativity and vitality into the brand. Off-white made its debut at Paris Fashion Week in 2014, for which it won the Young Designer Award. In short, Off-white is a fashion brand that has attracted much attention and is sought after. Its unique design style and high-end positioning make it widely influential in the fashion industry.