First of all, the English letters are the product names, and the long horizontal lines above represent the strong aroma of coffee. At the same time, Nestle has a warm feeling of going home.

"Nestle" is very significant as a brand name. Although this term is very general, it is often the things that people are familiar with that can deepen people's impression and produce many associations, so as to be close to life and consumers. Secondly, in general, it is unique. Everyone knows "Nestle", but only Nestel uses it in trademarks, which has become a unique company synonym in the world, and established and expanded the company image, thus becoming unusual. Thirdly, the close combination of "Nestle" name and "Nestle" graphics is also rare in the history of western trademarks. The close combination of the two can make people famous for their graphics and know their graphics by their names, which is a veritable combination brand. Finally, the brand positioning of Nestle fully embodies the specific functional positioning and emotional positioning.