1. Fendis Underwear
Fendis, a young underwear brand from the Embry Group, has broken the shackles of Eastern and Western cultures since its establishment in 1999 and brought together the latest fashion trends in London. Perfectly integrated with Tokyo's comic art, it interprets the vitality and sexiness of fashionable women with a pioneering personality and attitude. Sexy and charming, keeping up with the trend, naturally exuding charming charm.
From design to finished product, from details to matching, Fendice vividly promotes fashion style. The products that integrate technological innovation and fashion design not only inherit the fine workmanship of the traditional garment industry, but are also rich and complete. categories to meet the diverse underwear needs of fashionable women. Under the strong quality assurance system of Embry Group, the products have been strictly tested and are truly green ecological textiles.
2. Sangun Underwear
Sangun Underwear is a brand of Shanghai Sangun Group Co., Ltd. The "Three Guns" trademark was born in 1937. Its founder, Qian Tinghui, was a national industrialist and businessman who loved shooting sports. He won three consecutive championships in the competition. To celebrate, he even registered and used " "Three Guns" trademark.
Since 1980, Sangun has been recognized as a famous trademark in Shanghai by the Shanghai Administration for Industry and Commerce for many times. In January 1999, it was recognized as a well-known trademark in China by the Trademark Office of the State Administration for Industry and Commerce. It has been rated as a famous brand product in Shanghai for many consecutive years, and was rated as a famous brand in China in September 2004.
In 2003, Sangun Group has passed the ISO9001 (2000 version) quality system, ISO 14001 environmental management system and OHSAS 18001 occupational health and safety management system certification, becoming the only "three certificates" in the Shanghai textile system "enterprise.
3. Aimer Underwear
Aimer was born in Beijing, China in 1993. Over the past 20 years, she has been adhering to the brand concepts of "love" and "beauty", integrating technology into fashion, pursuing aesthetic design that integrates Eastern and Western cultures, providing urban women with exquisite, fashionable and elegant products and experiences, and displaying thousands of colorful products. Feminine charm helps women be their best and most beautiful selves.
Today's love is the leader of China's original underwear brand, the preferred underwear brand for Chinese women, and synonymous with women's high-end underwear.
Aimu began to implement a multi-brand strategy in 2004. Targeting factors such as different genders, ages, and multi-level needs, it has successively launched more than ten brands and related product lines with different styles and different positionings to meet the needs of consumers. meet branding, diversification and personalized consumer needs.
4. Tingmei Underwear
At the end of 1999, an earthquake occurred in China's underwear industry. A brand name of "Tingmei" underwear with a very weird appearance became a hot seller as soon as it was launched. The business community, media, government and even Tingmei herself were stunned! There are queues to buy, out of stock, and even the previously unknown Tingmei advertising model Ni Hongjie has been shortlisted for the "Top Ten Most Popular Advertising Spokespersons of the Year"!
The Chinese underwear market, crowded with dozens of international and domestic brands, has never received such attention! Other underwear companies have never thought that the flow of people in underwear stores can be so large that the counters are overcrowded! What's more, Tingmei Underwear's typical conceptual marketing techniques exceeded the expectations of many so-called market experts. Not only did Tingmei Underwear not collapse after the third year, but on the contrary, in 2002, Tingmei Company developed into Tingmei Group.
5. Ancient and modern underwear
In May 1996, the company solicited advertising slogans for ancient and modern brands across the country. Among the nearly 10,000 solicitation letters, the sentence "Ancient and modern bras make you more charming when you wear them" stood out. Catchy and rich in meaning, it quickly spread all over the country. In March 1997, the advertising slogan of Gujin Bra was placed on the Shanghai North-South Elevated Road, triggering a big discussion in social media. After that, the advertisement of Gujin Bra broke through the secular prejudice and was mounted on the Shanghai Nanpu Bridge.
In September 1998, the company openly recruited image spokespersons for ancient and modern products across the country with an annual salary of 160,000 yuan. It was the first domestic underwear brand to adopt internationally accepted practices to enhance its brand image.
In August 1999, a celebration of 100 ancient and modern national chain enterprises was held in Shanghai.
During the celebration, the first dynamic underwear window display was launched, which had a profound impact. Domestic media rushed to report on it, and the CCTV news program broadcast the current performance.
In September 2000, the brand promotion campaign "Let Beauty Spread Its Wings - A Thousand Mile Journey of Ancient and Modern Brands" was launched, starting from Shanghai and passing through 9 major cities including Lanzhou, Xi'an, Chengdu, Chongqing, Wuhan, and Beijing. , which lasted for a month, created a whirlwind of beautiful lingerie from ancient and modern times wherever it went. In 2001, the TV special "Gentle Pride", which reflected the development of ancient and modern times, was broadcast nationwide.