Is a media group enterprise listed on the New York Stock Exchange, which issues a variety of publications, as well as television, movies and other businesses. With its avant-garde pornographic pictures, it has earned a lot of money all over the world and won the favor of a generation of movie stars such as Marilyn Monroe. Playboy is famous for its tendency of free speech, and its article level is generally high.
The nude photos in Playboy are attracted by "high taste" and "pleasure without lewdness", and they take a high-style, middle-class entertainment consumption route. Playboy and its bunny logo have become one of the symbols of American culture. 20 16 American playboy enterprise company is looking for a buyer, and the price may exceed 500 million dollars.
"Pursuing happiness" is the essence of Hefner's philosophy in Playboy. In the first issue of Playboy, he once wrote: "Playboy does not refer to decadent hedonists. Our so-called' playboy' is a person who doesn't just regard life as a string of bitter tears. The idea behind Playboy magazine is that entertainment and enjoyment are good things.
Extended data:
Playboy has been gradually loved by people since its birth, from celebrities, politicians to ordinary consumers. Everyone has a "playboy" in his heart. However, with the rapid development of "Playboy" brand, the problem of unclear positioning has gradually emerged, and high-end customers are constantly losing.
In order to meet the needs of high-end consumers, based on the Playboy brand of 1973, hugh hefner has produced distinguished series-VIP Playboy and Playboy Golf.
With the China market gradually entering the era of high-quality goods consumption, China consumers' demand for clothing is getting higher and higher, and their concepts are constantly being updated. Taking this opportunity, American Playboy Enterprise International Co., Ltd. decided to launch a high-end brand in China market, and firmly believed that this brand with fashionable, decent, elegant, restrained and steady urban fashion style would become one of the indispensable consumer brands of modern white-collar workers.
Baidu encyclopedia-playboy