1990-1992 Founding Stage

In 1989, Mr. Li Ning began to prepare Li Ning's design plan. In April of the same year, the "Li Ning Brand" trademark was officially registered.

In May 1990, Li Ning Company started in Sanshui, Guangdong, engaged in the production and operation of "Li Ning Brand" sportswear.

In August 1990, "Li Ning Brand" sportswear was selected as the first The designated clothing for the torch relay of the 11th Asian Games, the Chinese national team's award-winning clothing for participating in the Asian Games, and the designated clothing for Chinese and foreign reporters. The "Li-Ning brand" accompanied the Asian Games torch and spread throughout the country.

In 1991, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.

In 1992, Li-Ning brand equipment was selected as the designated award-winning clothing and award-winning shoes for the Chinese delegation at the 25th Barcelona Olympic Games, ending the history of Chinese athletes using foreign sporting goods at the Olympic Games.

1993-1995 High-speed development stage

In 1993, Li Ning Company moved to Beijing.

In 1993, Li Ning Company took the lead in establishing a franchise marketing system nationwide.

In 1995, Li Ning Company participated in the Tianjin "China Sporting Goods Expo" and its order volume accounted for half of the total turnover, becoming the leader in China's sporting goods industry.

1996-1998 Operation adjustment stage

In 1996, Li Ning Company sponsored the Chinese sports delegation to participate in the 26th Atlanta Olympic Games.

In 1997, Li Ning Company built the Li Ning Gymnastics School in Foshan, which was the first gymnastics training institution invested by a company.

In 1997, Li Ning Company established a self-operated distribution network across the country.

In early 1998, Beijing Li Ning Sports Goods Co., Ltd. was established.

In March 1998, Li Ning took the lead in building China's first sportswear and shoe design and development center in Foshan, Guangdong.

In April 1998, Li Ning Company cooperated with the American DuPont Company (now INVISTA) to introduce CoolmaxR fabric.

In August 1998, China suffered a once-in-a-century flood disaster. Li Ning Company provided disaster relief of 6 million yuan to Jiangxi, Anhui, Hunan, Hubei, Northeast China and other places.

1999-2001 Second Development Stage In 1999, Li Ning Company cooperated with SAP Company to introduce AFS clothing and shoe industry solutions, becoming the first sporting goods company in China to implement ERP.

In June 2000, Li Ning Company successfully sponsored the French Gymnastics Association, and Li Ning brand products became "the only competition and award-winning equipment for the French gymnastics team."

In 2000, Li Ning Company sponsored the Chinese sports delegation to participate in the 27th Sydney Olympic Games. The "Dragon Suit" and "Butterfly Shoes" were rated as the "Best Award-winning Equipment" by reporters from various countries.

In 2001, Li Ning Company signed contracts with famous Italian and French designers, and its product design embarked on the path of professionalization and internationalization.

In July 2001, the Chinese diving team wore "Li Ning" diving suits to participate in the World Diving Championships. This was the first time that the Chinese national diving team used Chinese diving suits to participate in major international competitions.

In October 2001, Li Ning Company’s first overseas brand image store opened in Santander, Spain.

In December 2001, Mr. Li Ning served as the "Charity Ambassador" of the "China Marrow Bank".

In 2001, Li Ning's turnover reached approximately 734 million yuan.

2002-2003 Brand remodeling stage

In 2002, Li Ning Company established a new brand positioning: Li Ning, everything is possible.

In 2002, Li Ning Company established a cooperation with DuPont Company (now INVISTA Company), and Lycra fabrics were widely used in Li Ning brand clothing.

In September 2002, Li Ning provided one-piece uniforms for the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship.

At the end of 2002, Li Ning Company established the company's mission, vision, values ??and business development strategy.

In 2002, Li Ning's turnover reached approximately 958 million yuan.

In February 2003, Li Ning Company signed a contract with "Mr. Football" Li Tie. Both parties are committed to the development of professional football products, marking Li Ning Company's move into the professional football field.

In August 2003, the third generation of "Li Ning" image stores was launched nationwide.

In November 2003, the "Li-Ning Cup National College Futsal League" was officially launched in 13 provinces and cities including Beijing, Tianjin, and Shanghai, and carnival activities were launched across the country.

The E-POS project was officially launched in November 2003, marking the beginning of the comprehensive launch of the channel management information system of Li-Ning Company. Ning Company signed a contract with the Chinese National U18 Men’s Basketball Team to cultivate talents for the Chinese Men’s Basketball Team in the 2008 Olympic Games. Li Ning Company has also begun to enter the professional field of basketball.

In December 2003, Li Ning Company cooperated with Tsinghua University School of Economics and Management and University of Technology Sydney Business School to jointly launch the first Sino-foreign cooperative sports management master's program to cultivate outstanding sports management talents for the 2008 Beijing Olympics.

In December 2003, Li Ning Company donated materials worth 10 million yuan to earthquake and flood-stricken areas such as Inner Mongolia, Jiangxi, Shaanxi, Yunnan, Guangxi, and Hunan.

In 2003, Li Ning's turnover reached approximately 1.276 billion yuan.

Professional development stage from 2004 to present

In February 2004, the first Li-Ning brand professional football shoe "Tie" was signed with the Spanish Basketball Association and signed with the Spanish men's basketball team and the women's basketball team. The basketball team is signed until 2008.

On June 28, 2004, Li Ning Co., Ltd. was successfully listed on the main board of the Hong Kong Stock Exchange (stock code: 2331). This was the first mainland sporting goods company to be listed in Hong Kong.

In August 2004, Li Ning Company sponsored the Chinese Olympic delegation for the fourth time. The "Splendid China" award uniforms and "Aurora" award shoes complemented each other in Athens.

In August 2004, Li Ning Company cooperated with Dr. Ned Frederick of Exeter R&D Company in the United States to jointly devote themselves to the research and development of the core technology of Li Ning sports shoes.

In September 2004, the first Li-Ning brand professional basketball shoe Freejumper was released, marking Li-Ning's entry into professional basketball products. In September 2004, the Li-Ning Co., Ltd. Group strategic project was completed.

In October 2004, we cooperated with R&D Design Office to design Li Ning sports shoes.

In October 2004, Li-Ning Super League signed a four-year strategic cooperation agreement with the China University Basketball Super League (referred to as the Super League) and became the only designated sports equipment sponsor of the Super League.

In November 2004, the Hong Kong design research and development center "Li-Ning Sports Technology Development (Hong Kong) Co., Ltd." was established, focusing on the design of Li-Ning brand clothing products.

In January 2005, Li Ning signed a contract with the NBA and became the official marketing partner of the NBA.

In April 2005, Li Ning Company and NetEase formed a partnership to jointly create a new "Li Ning-NetEase Sports Channel".

In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.