One source of goods
Every day, I see many people concerned about finding sources of goods. It seems that with a good source of goods, business is guaranteed. But at first, in fact, in the store,
the least important thing is the source of goods. As the saying goes, three points for goods, seven points for sale. In this period, remember, don't choose what you love, just choose what is easy to dump.
for example, I take a blouse from 2 yuan. Ten pieces. I sold one piece for 145 yuan, one piece for 8 yuan, and the rest. I asked myself to sell one piece every day anyway. Be sure to be higher than 8 yuan.
someone may have said: it's really dark.
I tell you: the value of clothes lies in the process of selling. How many customers are short of clothes? Women buy clothes because they enjoy the process.
Women who buy clothes at these prices won't be serious with you. They just think it's not expensive, and it may not be very good for fun. They don't need it very much at present, but it's ok to save it for small clothes in the future. The price? You can wear it, but it's not expensive anyway. It's cheap and won't be worn.
try it if you don't believe me-2 yuan? Too expensive, too expensive! Ten bucks, I'll buy it for the nanny at home! ! !
when selling clothes, love your own goods. Don't abandon it after a long time. I have regrets when I get the goods. I will sum up the lesson, but I still sell it as the most beautiful dress.
my belief at that time: garbage can participate in the circulation of goods, not to mention I am selling new clothes! I'm not boasting. The guests are coming for my enthusiasm, and there are a lot of regular customers. The highest record, a day turnover of more than 3, at least to earn more than 2. The minimum is 7, and there is also a profit of more than 4 points.
four months later, the second store opened. I hired a girl who delivered fast food. 6 yuan paid me 15 yuan. She really achieved sales above everything else. In our market, 15 was a reasonable salary (at that time), but we should be familiar with it. I don't believe it. I believe in passion.
I started to adjust the method of getting goods.
it's better to find a partner than to find goods.
I visited all the markets, and after repeated selection, I chose two wholesalers.
why? Follow Zhuang! If you have a good eye, you might as well follow the Wangs.
many people buy goods, and they like to take things from the east and the west. They think they have a good eye, and they take goods like "shopping" and shopping. I won't.
I'll concentrate on two, and when I'm ripe, I'll be a big customer. I can take the new version that others can't see, and when it is ripe, I will start to return it.
I can keep up with the good version, but I'll try to change the bad version. I don't want to say less about the goods. The style at home is relatively uniform, so it won't be messy, and it's a road to match.
Look at the goods taken by those tasteful younger sisters. I am laughing to death.
my strength is sales, and I won't delay in getting the goods. I kept making money and opening stores. In 18 months, I opened 4 stores. As I tried to sell everything,
the wholesalers were moved by me. Often sell to me on credit, and the liquidity is greatly increased.
I later opened more than 1 stores and * * * made goods from six wholesalers. I left early and changed early, so I didn't bet anything at the end of the year.
speaking of which, you will think, what kind of person am I?
1% of you will guess wrong.
when I was selling a shirt for 13 yuan, I was wearing Chanel. Prada.d. &; G. I don't even play anymore
I have another gain: during these six years, more than 2 salespeople under my command started businesses and more than 2 proprietresses. They understand that
it doesn't cost much to do business.
I taught them to be people who make things out of nothing.
I think making clothes is farm work, so I can't rush it.
I think "I'm on this road", and what I'm trying to sell is my own understanding of clothes. In fact, what women need is psychological satisfaction.
there must be some of you who like buying more than wearing.
I don't wear famous brands now. Wrong, you don't have to ask for a famous brand.
Now my business is good, the goods are expensive and selling well. To be honest, through so many good things, this fashion also knows a 7788.
As the proprietress, you must dress up beautifully, if you want to do business well. Moreover, the goods in the store can only match a little, and you should never wear the version yourself. That's the shop assistant's business. You have to dress in a classy way, and all the clothes in your shop are classy. Do you understand? Try to wear big brand names as your battle clothes. At that time, a warm smile from you will make many difficult women become your regular customers.
selling cheap goods is different from selling expensive goods.
Be enthusiastic when selling cheap goods;
Be cold when selling expensive goods.
do you feel snobbish? Wrong.
do you feel a little cold behind that politeness in the top-class specialty store? !
I sell goods. Here's the thing. Don't quote for clothes around 2. Show her a computer. Remember, look her in the eye. It's enough to be polite. If she is in this consumer class, she feels that she wants to prove it to you. Women are natural enemies, too enthusiastic. She thinks your goods are not worth it. When selling expensive goods, the less you laugh, the better. Even customers who patronize many times are polite, polite and polite. Gossiping about Silas, it's true that when books are used, they hate less.
a friend asked me, why do you make expensive goods and cheap ones?
actually, I came to see the store address.
next door or so, you should follow what grade you sell. Usually there is a large flow of people, so you have to measure it. Where there are few people, you should make expensive goods.
Of course, I like to get together. Never set up a place with a single store. It's not saving rent, it's a waste of time.
some people will say that if I keep it for two years, it will be prosperous, and two years will delay you from earning hundreds of thousands.
selling cheap goods, pulling rickshaws to buy goods, selling expensive goods, entering and leaving BMW.
if you sell 1 pieces, it's too slow to earn 9, and 9% is not much.
if you sell 1, pieces, 3% is 3.
But it's true that your goods should be guarded. If you can't keep it for six to ten months, don't do it. But I'm not tired after a year. Will sit more and more prosperous, many people did not insist. If you make a bargain, you are doomed to toil. It's easy at the beginning and hard forever. Jews are the best at doing business, and they all sell expensive things.
many brands invited me to join in those years, but I never did it. You can sell goods all over the street. Why should I leave my fate to you? It's not like I can't do business.
women are only loyal to men, and men are loyal to brands. I want to try any good brand, after all, the consumption has not reached the level of trying Qian Shan Wanshui.
it's good to sell bulk goods and earn a lot of money. Nobody cares. Unless you sell famous brands, famous brands will pull you in?
I also do wholesale now. I don't invite people to join. It's not like I don't have money, so I'm pulling 1 people to join us. If 1 people can't sell goods, it's not pulling 1 burdens. I sympathize with those small shops, too. They have to take a lot of everything. How can they sell it?
two laws of selling goods
1. Every woman thinks she has a way of dressing, so don't pretend to be a consultant and give image guidance. (Note: girls who think they are not good at dressing will not buy clothes often.)
Regular customers are very important, and the proportion of business going back is very large.
don't nag the guests about matching. A woman's self-esteem is above everything else, and she won't find a place to be stupid for you.
otherwise, even if it is bought this time. You won't be the place where she wants to come often.
I'll handle it this way.
After a guest pays attention to a piece of clothing, I will sincerely admire her taste, and I will ask her what better ideas she has when she buys clothes. Praise that she should eat this bowl of fashion. I am much inferior.
the result is that many of my guests like to bring their husbands or boyfriends around when they are free, and buy some by the way to show their savvy in shopping. This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I am a famous brand and I am her fan.
My shop is the dream factory of countless women. I sell dreams, and my goods are a sense of success and superiority.
in many cases, guests find that a dress they bought from me is much more expensive than others. But they will defend their prestige. There are ten thousand reasons in my heart to deny my failure, and she won't take it out on me-she knows I'm not an expert.
2. Selling goods is not a debate.
Yes, it is a magic weapon for salespeople.
Look at the dialogue:
This fabric is not good
Yes, you are an expert. But it's easy to wash and dry, and it's easy to take care of. No need for dry cleaning.
it won't be comfortable to wear
right. Wash before you wear it. Exquisite beauties usually wear new clothes after washing. Do you like red or green?
I don't like the buttons on it. They look too ugly.
Yeah, yeah. But save the necklace. Here is a bracelet. A color one. You must have a lot of bracelets at home.
The result is often: a sweater, a bracelet and a pair of trousers. She also told us what pants we should wear. In order to declare her correctness, she bought another pair of pants. )
When a guest feels like God, he will become your slave.
women are strange. When she feels that she has defeated a successful person (I am a famous brand), she feels more successful. The topic of two successful people is definitely not a mere 1, 2. (Guests will think: I am a successful person. 1, 2 is not a problem. )
When you meet a lonely guest, you should go all out: a good opponent is a teacher.
you are a businessman. You should have the qualities of a businessman. Making concessions at will is the beginning of a nightmare. You're generous with 5 yuan this time, and he'll fight for 1 yuan next time.
The main point of bargaining is one after another, such as buying two more pieces, or bringing accessories, or promising to bring friends. Promise to keep the price confidential. Promise not to give so low next time, and pay more attention to us. Put in a good word for us when our friends come. Everybody wants a win-win situation. You are already our VIP.
as you may have noticed, I have repeatedly stressed that I am wearing a famous brand. Don't despise it, this is marketing.
your image is the image of the store, and the grade of your performance is the grade of the goods. The guest is willing to make friends with you, of course, you should be modest enough to make friends with you, and she will feel that she has class.
it is recognized by my guests that all my guests here have good taste. It is glorious to buy things from me. )
Look, your guests are all successful people and friends with class. Why are you still worried about selling goods? There is marketing, not sales promotion.
3. control your variety.
Every woman has her own way of dressing. Let me tell you a secret: they are 1% good at choosing clothes. 5% are good at choosing pants. 3% are good at choosing skirts (except dresses).
why do women keep shopping? Do people who really buy clothes often buy clothes? Most of them don't match their pants and skirts, but they never think of this. They will look for a suitable dress all over the world, and they always feel that they are short of a dress.
The clever boss-in-law already knows how to do it.
learn from your strengths and attack your weaknesses.
proprietresses like to focus on their coats when they take goods. The competition for coats is the biggest. Apart from being good-looking, there are other things that are better-looking. The guests we meet are all experts, and they all have their own set. Is it difficult to do business? Check it out for yourself.
a good business owner will definitely look at the "next three ways", that is, pants, skirts and shoes.
the "next three roads" have been completed, and coats and blouses are selling well.
want to know what kind of pants, skirts and shoes sell best?
Pants
Keywords: steady, slim,
Pants should be of all types: small trouser legs, straight, casual wide trouser legs, trousers, and 7.8.9 pants
It is mainly light in summer, mainly dark in winter, and black all year round.
each pair of trousers can't have too many similar styles.
when you get the goods, the two styles are almost the same, so choose one. If you like both models, just make one first and make another later. Why? Where there is comparison, there is high and low. The guest doesn't want to take the exam. She usually only chooses one of your 1 items, and the nine items are eliminated. She is not interested in it in the future. You offer five models, and she also chooses one. Remember, don't have too many styles, the guests don't ask much about the style of pants. When eliminating suppliers, the version is the key factor.
pants with good style, large age span, simplicity and generosity are the best sellers. Personality is a guest's business, and sex is your business. The more individual pants are, the more difficult it is
skirts
Keywords: lines, slimness and implicit sexiness
In order to sell pants and skirts well, the store is equipped with Sambo high heels with flat heels, and three kinds of boots are prepared in winter.
my experience is that the size of 38.39 is good, which is convenient for guests to put on and take off. Anyway, the store also sells shoes, and by the way, give the guests a feeling.
convince the guests to change shoes and try on pants. You can prepare a large number of stockings, and the guests feel that your service is good and sanitary. If a woman tries on her pants with sneakers, I guarantee you won't be able to sell them.
if you want to sell high-quality shoes, you must never shoddy them. It won't be hidden for long.
except shoes, the quality of other clothes is generally good. Fortune 5 companies don't make money by putting quality first.
You should keep and review the monthly business records. Pants and skirts, sales should account for 4%, which is normal.
every time the season changes, pants come first. When the weather is cold or not, when it is hot or not, it will not affect business much.
Sell pants well in summer and skirts well in winter. This is true, because lucky women have air conditioning in summer and heating in winter.
Men dress like their buddies, and women like to be different.
women like the colorful world, but they like to make repeated shopping. Liking and deciding to buy are two different things. In addition to the bottoming sweater, the color of the blouse can be bold, and others, I still advise you to be steady.
I won't talk about coats, coats and coats. Everyone is an expert.
Third, how to deal with suppliers?
try to fix two. If you take goods all over the world, no one will take care of you
concentrate your purchase money and only attack two or three stores, and you will soon find the benefits. 1. It is relatively easy to return goods. 2。 I won't take the goods for a while, and get the old money back from the market. 3. I will be in arrears and meet you later. Increase working capital. Have a good relationship with the salesperson of the supplier. You can't miss anything to sell. 4. Don't throw all your money on the travelling expenses. From time to time, you can ask the supplier to send you a board, and the telephone computer can get the goods.
what kind of supplier is a good supplier?
1, with strength.
don't be afraid of hard work, and only consider long-term cooperation when you see the sewing machine. This is the iron law of Italian businessmen.
It's the same all over the country. There are people selling goods everywhere. The high fashion you take is divided into two parts: spreading the goods on the ground, buying them from other places and replacing them with goods with your own brand.
you can sell it well, but it may take 12 years to earn 6 million, not 6 years.
many proprietresses have tried their best to find the source of goods.
when they go out to get goods, like shopping, they care about styles and prices, not finding a powerful strategic partner.
A powerful supplier, rich and talented, will definitely have a higher chance of winning than you alone.
2. An ethical company
can inquire from the side. How long has the salesperson of the supplier been working and do you like the job? sell