Thinking about getting rich:
Poor people: Every time I find an opportunity, the opportunity has already left me. I find that I am always chasing opportunities, but I can never catch them. superior.
Wenzhou people: Opportunities are not to be chased, but to be found. As long as you can foresee the development direction of things in time and wait for opportunities one step ahead, opportunities will come one after another.
Business opportunities include not only opportunity, but also speed. Seize the opportunity quickly, especially in today's society due to the integrity, complexity, competition and variability of socialized mass production, which requires aspiring winners to have a sense of opportunity and speed.
On September 5, 2005, Mr. Shen, a Wenzhou native who is engaged in trademark and intellectual property work, invested more than 300,000 yuan in one day and registered 171 hotel trademarks in his own name. These trademarks are distributed in Beijing. , Guangdong, Hangzhou, Ningbo, Chengdu and other major cities. For a time, the trademarks of well-known hotels such as Sofitel, Pearl of the Orient, Tianlun, Apollo, Sofia, and Paris Night were all subject to rush registration. However, the hotels that were registered were unaware of this.
It was not until July 2006 that Hangzhou Yujia Trademark Office discovered this situation when conducting a sample survey of trademark registrations in the hotel industry. This incident quickly attracted the attention of people in the hotel and trademark agency circles. widespread attention.
What considerations did this Wenzhou businessman base on registering a trademark?
In an interview with a reporter from Wenzhou Daily, Mr. Shen said that he did not do so maliciously and did not register a trademark maliciously. Purely for investment, this move is mainly to draw attention to the intellectual property rights of service marks from all walks of life.
In July 2006, Bai Wenping, general manager of Wenzhou Hualian Fastener Company, bought 100 keywords from Alibaba. Some people said that there was no need to buy so many keywords, but others said , that is a sign that Wenzhou people have forward vision and are good at doing business.
In the next few months, Bai Wenping continued to buy keywords. Once, he bought more than 600 keywords in one go. Some of these keywords have little to do with fasteners in the industry they are engaged in, such as "transfer switch", "electronic appliances", "conveying equipment", etc.
On October 18, Bai Wenping spent 7 seconds to buy 18 keywords in the "Super Pleasure" bidding session, and these keywords had nothing to do with their products. Faced with other people's doubts, Bai Wenping's explanation was this: "It seems unrelated, but in fact it is related. Fasteners are basic parts and are used in machinery and equipment, so I simply bought the keywords of the upstream equipment as well. ”
The way of thinking of Wenzhou people is always different. Others think that the time is not yet ripe, but in the eyes of Wenzhou people, it is a good opportunity for investment. Wenzhou people always seize opportunities before others, thanks to their forward thinking.
Most Wenzhou people have been doing business for many years. The so-called "Spring River Plumbing Duck Prophet", in the eyes of others, the same market information may still lament that the conditions are not mature, but the shrewd Wenzhou people But I have already felt the benefits of entering early.
In 1999, Ni Xianzhi, a native of Yueqing, Wenzhou, saw the popularity of Western food and foresaw that the demand for foie gras would be very large. So he boldly introduced 300 breeding geese at a cost of 60,000 yuan and started breeding Lande geese (commonly known as gray swans). This was a feat at the time because the market was not yet mature and the breeding technology could not keep up.
In the process of raising Lande geese, Ni Xianzhi encountered many difficulties. However, he always solved these difficulties through his own exploration and efforts. Today, there are about 10,000 Lande geese in his special breeding farm, and the market prospects are very good.
Opportunities are ever-changing. Being able to accurately grasp business opportunities and hold them tightly in your hands requires one's judgment and decision-making ability.
In May 2002, the American "Time" magazine reported on Wu Wei, a little-known entrepreneur in China. Wu Wei is a native of Wenzhou. He founded the Lovers Sexual Health Products Company and ranks among the top ten companies in the world.
The history of Wu Wei’s fortune is as follows:
In 1992, he opened China’s first sex products store in Beijing, selling mostly imported goods. Wu Wei hurriedly went to investigate and was deeply touched: "People need sex tools, just like they need water when they are thirsty. In China, this unlimited market opportunity has just sprouted. It is better to wait for others to do it than to do it yourself first."
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In China at that time, sex was a sensitive topic, and many people were secretive about it, but Wu Wei, who was born in electromechanical industry, decided to develop his own production tools.
By 2001, Wu's business sales accounted for 70% of the domestic market and exported to 27 countries.
Wu Wei said happily: "Now the company operates 24 hours a day, and there are many orders. I didn’t even dare to pick it up. ”
Hu Xueyan, a red-top businessman, once said that instead of waiting for the time, it is better to take advantage of the situation. Big things that may seem difficult to do were finally accomplished smoothly because he knew how to take advantage of the situation. Success is not inevitable. The missing element is to cultivate your ability to foresee and make necessary preparations in advance so that you can be one step ahead of others.
In 1989, Wang Liangping, a Wenzhou native, rented a street in Harbin for a monthly rent of 1,000 yuan. He rented a 9-square-meter shop on the street and planned to sell Wenzhou's low-voltage electrical products.
Wang Pingliang's move made many people confused that he only rented a 9-square-meter shop for such an expensive rent. , and the location is very bad.
Wang Liangping said: "It is not the most important thing whether the store is expensive or cheap. The key is whether the store's market radiation ability is strong or weak. Although my store is It is only 9 square meters, but the surrounding streets are all selling mechanical and electrical products. It has formed a conceptual market such as a professional market. Therefore, users of mechanical and electrical products will definitely make it their first choice for purchasing, and its market radiation will inevitably Very broad and targeted. ”
Sure enough, business went very smoothly as soon as the store opened. In just one month, the store’s turnover reached more than 20,000 yuan.
As the saying goes, the timid will starve to death. , Be brave enough. When doing things, you must fully estimate your own strength, appropriately exceed your own strength, and prepare for your future development in advance.
Quotes from Wenzhou people:
Be ahead of the curve in everything, dare to take the lead, be steady and pragmatic, create demand and benefit society step by step.
——Zheng Xiukang, Chairman of Kangnai Group