lougou is the pinyin writing of the English logo. A logo is a sign?, a logo, a trademark. It is a product of the modern economy. It is different from the ancient imprint. The modern logo carries the intangible assets of the enterprise and is the comprehensive information of the enterprise. medium of delivery. As the most important part of a company's CIS strategy, the logo is the most widely used, most frequent, and most critical element in the process of corporate image transmission.

The common identification of various products is Logo, which is also the brand name. Including words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easily identifiable, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.

Extended information

Logo is a visual expression of information formed by people in their long-term life and practice. It is a visual graphic that has a certain meaning and can be understood by people. It has a concise, clear and clear visual transmission effect. It is a highly practical professional discipline involving psychology, aesthetics, color science and other fields. After refining, abstracting and processing in life practice, it is concentrated in the form of graphics, expresses certain spiritual connotations, conveys specific information, and forms a visual language for people to communicate with each other.

As a LOGO with media characteristics, in order to realize all visual recognition functions in the most effective space, it is generally through a combination of special patterns and special text to achieve the presentation and explanation of the marked object. , communicate, and communicate to guide the audience's interest and achieve the purpose of enhancing reputation and memory. The combination of expression forms is generally divided into special patterns, special fonts, and synthetic fonts

Modern logos carry the intangible assets of the enterprise and are the medium for the company's comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, most frequent, and most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo, and are portrayed through constant stimulation and repetition.

Reference: Baidu Encyclopedia-LOGO