Open classification: sports, brands, Germany, sportswear
1. clothing company
2.amd mobile computing platform
1. clothing company
Puma, which means Puma in Chinese, is a large multinational company in Germany, mainly producing shoes and sportswear.
Rudolph. Dassler joined his younger brother Adolf on 1924. Dassler (nicknamed Adi Adi) is located in Dassler Company in Herolach, and changed its name to Dassler Brothers Company. In the mid-1930s, Dallas Brothers grew into the world's leading brand of sports shoes, with nearly 100 employees and more than 30 styles. After World War II, Dalles Brothers resumed business with 47 employees, and made the first pair of sports shoes after the war by extracting rubber from canvas and American fuel tanks.
1948, Adolf Dassler combined Adi and das with their own names, and changed the name of Dassler Brothers Company to adidas. The two brothers parted ways, and the eldest brother Rudoff Dassler founded Puma Company, which is in the same direction as Adidas. Both of them mainly produce sporting goods. Since then, they have become competitors.
1986 puma joined the stock exchanges in Munich and Frankfurt. Today, Puma has 3,200 employees and its products are sold to more than 80 countries. In 2003, the company's assets reached1200 million euros.
PUMA's shoes and clothes are very popular in hip-hop graffiti culture, both in the United States and abroad. Puma, together with Adidas, is also one of the representatives of hip-hop culture in 1970 and 1980.
Young people's favorite sportswear brands.
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The history of Puma in the past 50 years has been written on great sports achievements. Puma accompanied Pele, the king of the ball, to the World Cup finals and Beck, the tennis player, to dominate the Wimbledon lawn. Cooperate with top athletes, constantly pursue the latest technology and make the best sports equipment. Founder Rudolf Dassler founded the German brand Puma on 1948. Puma has been playing an important role in sports for decades. In recent years, it has successfully combined sports, leisure and fashion and become one of the favorite brands of young people.
Puma brand story
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1924, my brother Rudolf Dassler (1898- 1974) and my brother Adolf Dassler (1900- 1978) established the "Dassler Brothers" shoe factory.
The first pair of football shoes was originally designed in the bathroom at home, inspired by wooden nails and patented.
1935, the shoe factory was born and mass production began, and the contradiction between single brothers began.
1936, American male track and field athlete jesse owens (19 13- 1980) ran in Dassler and won seven gold medals. Five bronze medals, breaking two world records and three Olympic records.
1948, the conflict between brothers intensified and they parted ways. Rudolf Dassler founded Puma.
Puma Company was formally established, and the first pair of football shoes was born PUMA ATOM.
1952, puma five states are famous and attract worldwide attention.
During the 65438-0958 World Cup in Sweden, Brazil and Sweden competed for the championship in Puma football shoes. The design of the "runway" on the vamp has come out.
1962, Brazil not only won the championship again in Chile, but also Pele, the king of the ball, won the best player in the World Cup, all wearing Puma shoes.
1967 pumaNo. 1 was officially born. It is a puma designed by the famous German cartoonist Lutz Barkis.
1968 "Loma LOMA 1968"-Puma sponsored Italy to win the European Cup in Rome.
At the same time, brothers are incompatible and run counter to each other, and even people who wear two brands of clothes are separated.
1970 Mexico city, Pele led the team to win the third place for Brazil! This time, he is wearing the Puma King.
1974 Dutch football delivery-cruyff led the team to win the runner-up in the German World Cup in Puma boots and won the title of the best player.
1982 diego maradona made his World Cup debut in Puma boots.
Amin Dassler invented the "PUMA DUOFILEX" outsole.
1984 navratilova martina won the fifth of the nine Wimbledon championships in his career in Puma sports equipment.
1986 diego maradona helped the team win the World Cup with his famous "Hand of God".
In the same year, Puma was transformed into a company limited by shares.
Johen Zeitz, an American football player who was 30 years old before 1993, was appointed as the president and chairman of the board of directors of Puma, thus taking a solid step in the long-term development plan.
1998 puma entered Hollywood and invested in movies; ,< Mr. and Mrs. Smith >,< screams in horror >,< Apple Pie 2> ...
In the same year, Jil Sander, a famous German fashion designer, signed the first sports brand integrating fashion and sports.
In the same year, he sponsored Serena Williams and became the official sponsor of sweaters.
1999 The first concept store was in California, followed by London, Rome, Tokyo, Boston, Frankfurt, Melbourne, Beijing World Trade Center, day order and Sanlitun.
In 2000, she signed a contract with supermodel Christie Trulington to speak for the brand NUALA yoga product Nuala.
In the same year, Cameroon, an African lion, appeared in the Africa Cup in PUMA's newly improved sleeveless T-shirt.
In the same year, in the field of official sponsorship and formula racing, Ferrari BMW Red Bull 1 Team Red Bull 2.
In 200 1 year, PUMA signed a contract with Mihara Yasuhiro, a famous Japanese designer, to sell her fashionable and alternative products all over the world. My series focuses on "board shoes".
In 2005, he signed contracts with Schumacher and Massa and provided daily clothes for the whole family.
Together with fashion master Neil Barrett, he designed the Italian team uniform, and Puma became the official sponsor of the Italian national football team.
In 2006, Puma sponsored the Italian football team to win the World Cup in Germany. During the World Cup in Germany, Puma *** 12 team provided them with competition clothes.
(AD sponsors 8 teams and NK sponsors 6 teams)
In the same year, Puma launched the Golf Series.
In 2007, PPR Group became the largest shareholder of Puma. (GUCCI MQUEEN YEL, a brand of public relations sales entity & gt, and other international first-line brands)
At the same time, the designer MQUEEN (playing Givenchy) was also signed, and the representative was
In 2008, Puma entered Volvo, the global 12 stop, and the last stop was Qingdao, China.
Development and change
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From a small German shoe factory that originally only produced sports shoes to a world-famous enterprise today, Puma has gone through an unknown development path. In recent years, Puma's performance is booming, and the product categories are much richer than before: in addition to continuing to produce sports shoes, sportswear, balls, gloves, sports backpacks and handbags are also printed with Puma's LOGO.
From 1993 to 200 1, Puma's turnover nearly tripled; In 2002, it increased by 50% to 900 million euros; After-tax profit increased by 84% to 73 million euros. In the stock market, Puma's share price rose by 168% at 200 1, making it the most successful stock in Germany that year. In 2002, it rose by 97% again, occupying the runner-up position in the top 100 German stocks. When we marvel at these figures, we can't help asking, what makes Puma achieve such an enviable success?
The early 1990s was the most difficult period for Puma. At that time, Puma was considered as an outdated brand. Many department stores put puma sneakers on the counter of low-grade products, and puma is heavily in debt. From 65438 to 0993, JOCHEN ZEITZ, who was only 29 years old, took many effective measures to streamline and save money, making PUMA profitable again one year later.
In order to return the product to the high-end field. Puma began to pay attention to cooperation with excellent and trend-setting product designers. 1990, seven famous designers cooperated with puma, and now the number has increased to 50. Designers are more creative, the design level is naturally higher, and the grade and price of PUMA products are naturally improved. 1990 puma sneakers used to sell for only 20 marks, but now a pair of puma high-end sneakers can sell for 250 euros.
A sneaker named "THRIFT" is very similar to another old Puma product "TOP WINNER", except that the designer used old shirts, pants, ties and wallets as raw materials to make this series, and called it "sneaker with soul". In this way, the value of an originally humble product was immediately promoted to another height after repackaging.
In terms of sales volume, Puma adopted a limited distribution strategy, which pushed the value of Puma products to another height. For example, puma thrifty only produced 5 10 pairs, and natural buyers flocked to it. At present, most of PUMA's high-grade sports shoes can only be bought in some specialized PUMA stores. In this way, if you want to get this pair of puma sneakers, you have to work hard! With this strategy, Puma's products can always maintain a fanatical admiration.
"Star effect" is an essential factor in product promotion. Puma's spokesmen are all world-class sports stars, which has a long history in Puma: 1962, the ball king Bailey wore Puma sneakers and won the world championship with his Brazilian teammates; 1985 Becker won Wimbledon with puma sneakers and tennis rackets; 1986 soccer superstar Diego Diego Maradona wore Puma's "King" sneakers and brought the World Cup back to Argentina. Williams, the female tennis overlord at that time, galloped on the court in Puma tennis suit; Handsome Italian national men's football team players, Puma tailored jerseys for them; Even Madonna stepped on a puma during her world tour. At the 29th Beijing Summer Olympic Games, Jamaican aviator Bolt stepped on his Puma boots in the men's 100 meter flight competition, becoming a new world record holder.
As JOCHEN ZEITZ has been pursuing, today's PUMA represents cool, rebellious and trendy. However, some brand experts believe that PUMA, which claims to lead the lifestyle, is an adventure. Because every trend can only exist for a short time, when Puma's products can't keep up with the change of the trend, its turnover and profit will drop sharply.
For this statement, JOCHEN ZEITZ retorted that a considerable number of trendy brands have survived for decades and they have lasting appeal to the market. As long as it is properly managed, it is not dangerous to keep up with the trend. And some representatives of the banking industry are also on puma's side. They don't think that the successful example of Puma is coming to an end. "Perhaps Puma's incredible growth rate will slow down, but the trend is almost impossible to turn back."
You don't have to jump high or run fast. As long as you are active and lively, PUMA can make you the coolest person.
This enterprise brand ranks 453rd in the top 500 world brands in 2006 compiled by the World Brand Lab.
2. Computer platform
English name: puma
Chinese name: Puma
Meaning: Puma is easily associated with Puma, a famous sports brand manufacturer. Indeed, we all have our own starting point and understanding of the meaning of Puma, but the meaning of grandeur and conquest is the same.
The mobile computing platform is a notebook platform built by AMD, a world-renowned computer chip manufacturer. It is a brand-new high-performance mobile computing technology platform for audio, video, games and entertainment based on Turionx2 Ultra processor.
The code name of the processor is Griffin, which is taken from the image of a winged lion in Greek mythology to show the powerful performance and brand-new features of this processor.
Griffin processor products attach great importance to energy saving and low power consumption. The voltage and frequency of each processor core can be adjusted independently, and each core can run at 8-speed frequency and 5-speed voltage, and the working intensity of the processor can be adjusted according to the requirements of work tasks. This dynamic management function saves energy to the maximum extent. This is because AMD is developing C6 sleep state, which will improve energy saving to a greater extent in the future. The maximum power consumption of Griffin dual-core processor is about 35 watts, which may increase the battery life of notebook computers to more than 5 hours.
Energy saving is of course important, but Puma's performance is still strong. As the core of the platform, Griffin processor with 65nm technology adopts the same K 10 architecture as Barcelona/Phenom, and the cache capacity of each core will be increased to 1MB, supporting Hyper Transport 3 bus. The advantage of Hyper Transport 3 bus is to dynamically adjust the bandwidth of data access according to power supply and network bandwidth. In the initial state, Griffin processor has two x 16 HT3.0 connections (data inflow and data output), and its gram dynamically changes to x8, x4, x2 or completely closed state, and the incoming and outgoing data lines are completely independent. This design is also for the sake of energy saving.
In addition, Griffin processor has also made great improvements on the memory controller, optimizing the process of accessing data in memory and greatly improving efficiency. This processor will be mass-produced at the end of 2008, and notebooks based on this processor will be launched on a large scale in 2009.
The chipset in Puma platform is the combination of Northbridge RS780M+ and Southbridge SB700. The important feature of Northbridge RS780 is that it forms a PCI Express Generation controller, an on-board display core of ATi Radium HD 2000 series supporting DX 10, and also supports independent graphics cards. This technology supported by both integrated graphics cards and discrete graphics cards is called "PowerXPress". Its biggest advantage is that users can switch between integrated graphics card and independent graphics card according to different needs of graphics display, so as to achieve the purpose of saving electricity and improve the endurance and energy-saving concept of the whole machine. South Bridge supports 14 USB 2.0 interfaces, 6 SATA interfaces, PCI-E and other I/O interfaces. The biggest highlight is the support for NAND flash memory. In addition, in terms of peripheral interface, Puma also supports advanced graphics and image technologies such as Blu-ray and HD DVD, DVI/HDMI.
Platform features:
1. Better HD entertainment function and better power saving ability. AMD claims that 3D performance is 3 times and HD quality is 5 times.
2.PowerNow technology can provide independent and dynamic core performance control, and can control some non-working core logic areas.
3. Many new technologies have been applied to 3. PUMA platform, including ATI radium dragon supporting DX 10 standard.
4. The platform also provides ATI Radiron HD 3000 series mobile discrete graphics cards, including the previously released ATI Mobility Raden.
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References:
1. Pacific notebook channel
Contributor (*** 15):
Tianya, Xiao Yuan, DOG 0/KOOC-0/25, PUMA_AN, Cong Wei 8/KOOC-0/,Qinyuan Tianzun, Zhai Yutong, wugy90, SFZ/KOOC-0/2345, Liu Qing without leaving a trace, savio2002, Hua Weijie, Polaris, flying fox selling bricks,
This entry is mentioned in the following entries:
Elva Hsiao, vincent carter, Hai and Italian national football teams.
The definition of "PUMA" in English-Chinese dictionaries (source: Baidu Dictionary);
puma
KK: []
DJ: []
Noun (short for noun)
1. puma