Vigorously cultivate Chinese international brands so that they can go global and participate in international market competition. Among them, the key points of the brand cultivation project include the international brand enterprise and product cultivation project, the international brand scenic spot cultivation project, the international brand high-tech industrial park cultivation project, the specialty agricultural and sideline products hometown brand building project, etc.; to make the brand cultivation project systematic, standardized and scientific , internationalization. The association will also recommend enterprises within the cultivation project to apply for domestic and foreign well-known trademark recognition, international brand recognition and relevant international quality awards, and promptly publish results reports at home and abroad; the association will work with relevant domestic and foreign professional institutions, such as market surveys, economic theory Strategic research, marketing planning, brand corporate culture research and other units provide consulting services and solutions for enterprises to implement brand strategies, capital operations, technological innovation and other aspects, and promote cooperation and exchanges in various fields of Chinese enterprises by carrying out brand creation activities. Promote the development of national economy and international economic and trade.

In addition, the association will organize experts and scholars to study domestic and foreign brand creation theories, explore brand development strategic ideas, and guide companies to create brands; summarize and promote typical experiences of domestic and foreign companies in implementing brand strategies, and help companies implement brand strategies Provide all-round and in-depth services, promote technological progress and scientific management of enterprises, accelerate the internationalization process of Chinese enterprises, establish a horizontal alliance system for Chinese enterprises, and help enterprises comprehensively implement informatization and modernization of equipment and management, expand and enhance corporate brand effects.

In addition to actively promoting and implementing national policies on the implementation of brand strategy, the China International Brand Association will also provide consulting services to various enterprises in society, organize brand knowledge lectures, experience exchanges, special seminars and other activities, In order to improve the brand awareness of Chinese enterprises, enhance the international market competitiveness of enterprise products, and contribute to China's brand cause.