Trademarks are not easy to register, and the waiting time is relatively long. Some companies’ applications for trademark registration have been rejected and failed. Many people do not understand the reasons. So let’s take a look at how trademarks are reviewed?

1. Review of identical trademarks: Look at the text, graphics, and combined trademarks to see where they are the same.

2. Review of similar trademarks:

If a trademark is likely to cause the public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

(1) Word trademarks

1) Chinese trademarks have the same composition of Chinese characters, only the font or design, phonetic notation, and arrangement order are different.

2) The trademark consists of the same foreign words, letters or numbers, and only the font or design is different.

3) The trademark consists of two foreign words, only the order of the words is different, and the meaning is not obvious. the difference.

4) A Chinese trademark consists of three or more Chinese characters. Only individual Chinese characters are different, and the overall meaning has no meaning or no obvious difference in meaning.

5) A foreign language trademark consists of four or more letters. Only individual letters are different, and the overall meaning has no meaning or no obvious difference in meaning.

6) The trademark text fonts are similar.

7) The pronunciation of the trademark characters is the same or similar, and the font shape or overall appearance is similar.

8) The trademark words have the same or similar meaning.

9) The trademark text is composed of overlapping characters and words.

10) Foreign language trademarks only undergo changes in form such as singular and plural, gerund, abbreviation, addition of article, comparative or superlative, part of speech, etc., but the meaning of the expression is basically the same.

11) A trademark is the addition of the common name and model of the product to someone else’s prior trademark.

12) A trademark is the addition of certain words to someone else’s prior trademark indicating the place where the goods are produced, sold or used.

13) A trademark is the addition of words directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods to someone else's prior trademark.

14) A trademark is a modified adjective or adverb added to someone else’s prior trademark, as well as other words that are less distinctive in the trademark, and the meaning expressed is basically the same.

15) The two trademarks or one of them consists of two or more relatively independent parts, the significant parts of which are similar.

16) If a trademark completely includes another person’s previously well-known or distinctive word trademark, which is likely to cause the relevant public to believe that it belongs to a series of trademarks and thus misrecognize the source of the goods or services, it shall be determined as Similar trademarks.

(2) Examination of graphic trademarks

1. If the composition and overall appearance of the trademark graphic are similar and may easily cause the relevant public to misunderstand the source of the goods or services, they will be determined to be similar. trademark.

2. If a trademark completely includes another person’s previously well-known or highly distinctive graphic trademark, which is likely to cause the relevant public to believe that it belongs to a series of trademarks and misrecognize the source of the goods or services, it shall be determined as a trademark. Similar trademarks.

(3) Examination of combination trademarks

1. If the Chinese characters of the trademark are identical or similar, which may easily cause the relevant public to misunderstand the source of the goods or services, they will be determined to be similar trademarks.

2. If the foreign language, letters, and numbers of a trademark are identical or similar, which may easily cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

3. If the main meaning of the words in different languages ????of the trademark is the same or basically the same, which is likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

4. If the trademark graphic part is similar and is likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

5. If the trademark text and graphics are different, but the arrangement and combination or the overall description of things are basically the same, making the overall appearance or meaning of the trademark similar, and easily causing the relevant public to misunderstand the source of the goods or services, determined to be similar trademarks. Similar trademarks