Mengniu---Company Profile
The group is headquartered in Horinger Shengle Economic Park, Hohhot City. The four phases of the project cover an area of ??550,000 square meters, a construction area of ??140,000 square meters, and a green area of ??110,000 square meters. It currently has total assets of nearly 4 billion yuan and more than 10,000 employees. The Mengniu Dairy Group's party, labor and union organizations are well organized and actively carry out work, effectively promoting the company's rapid, sustainable and healthy development, and driving the development of Helin's economy. While focusing on corporate production and operation, Mengniu Dairy Group also does not forget national defense construction and insists on organizing militia in accordance with the law. It took the lead in setting up a militia battalion in September 2001.
At the same time, Mengniu’s production base takes its headquarters in Hohhot as the axis in the autonomous region, extending westward into Baotou, Bameng and other regions; extending eastward into Xing’an League, Tongliao and other regions; and to other provinces Extending into Beijing, Tianjin, Shanxi, Shandong, Hubei, Henan, Anhui, Lanzhou, Xinjiang, Zhejiang, Heilongjiang and other regions.
The products developed include more than 100 varieties of liquid milk, ice cream, milk powder and milk tablets.
For more than five years, Mengniu has supported and developed about 300,000 dairy farmers in Inner Mongolia, promoted the adjustment of industrial structure and promoted the agricultural industrialization process in Inner Mongolia. Over the past five years, Mengniu has directly recruited more than 10,000 employees, created hundreds of thousands of indirect jobs, and its industrial chain has reached 1.2 million farmers and herdsmen.
Mengniu---top of the top 100 growth companies in China
On October 19, 2002, the "Fifth China Growth Enterprises CEO Summit" was held in the Great Hall of the People. Among the top 100 fast-growing enterprises in China (non-listed, non-state-controlled) from 1999 to 2001, Mengniu Dairy ranked first with a growth rate of 1947.31%.
The company was funded by natural persons and established in August 1999 through sponsorship. At present, the company is a Sino-foreign joint-stock enterprise. In just 5 years, the ranking of business revenue among dairy companies in the country has risen from 1116th to 2nd.
Currently, in terms of Tetra Pak milk market share, Mengniu Niu ranks first in the world; in terms of liquid milk market share, Mengniu ranks first in the country; in terms of ice cream market share, Mengniu ranks second in the country.
Mengniu---the quality concept that products equal character
Mengniu pursues the quality concept of "products equals character" and pursues the quality goal of "100% factory qualification rate". The company has passed multiple certifications: as well as five major system certifications: ISO9001, ISO14001, OHSAS18001, GMP, and HACCP, and passed green food certification. The "Mengniu" trademark was recognized as a "China Famous Trademark" in 2002. Liquid milk won the title of "China Famous Brand Product" and was listed as a national inspection-free product. Products cover 32 provinces, municipalities, autonomous regions and special administrative regions.
The company has creatively taken two measures in quality management, which are summarized as "one clean and one thick". First, focusing on "purification", it was the first in China to build a "milk truck sauna workshop". Every time the milk tank truck delivers milk from the milk source base to the factory, it must be cleaned with acids, alkali, steam and boiling water under high-pressure spray equipment, up and down, inside and outside, to prevent residual old milk from contaminating new milk. The original taste of grassland milk is maintained to the greatest extent. The second is to focus on "thickness" and add a "flash evaporation" process to remove a certain proportion of water on the basis of 100% original milk, so that the milk smells more fragrant and the drink is thicker.
According to the "2003 Chinese User Satisfaction Manual" jointly issued by the China Quality Association, the China Consumers Association, and the China Enterprise Research Center of Tsinghua University, the "overall consumer satisfaction" of Mengniu brand liquid milk, Ranked first among similar products in the country.
Mengniu---Mengniu dairy products have become the products of choice for Chinese astronauts and athletes
In 2003, after strict screening, inspection and certification by the China Manned Space Engineering Department, Mengniu products were recognized Meets the special standards for astronauts.
Special food for astronauts has strict screening standards. The relevant regulations are as long as 8 pages. They have passed the screening of China's manned space engineering department "from market to factory, from factory to pasture". After multiple physical, chemical and microbiological tests, it was determined that Mengniu products meet the special standards for astronauts.
In 2004, Mengniu products became the products of choice for athletes from the Training Bureau of the State Sports General Administration.
Mengniu---listed on the main board of the Hong Kong Stock Exchange
On June 10, 2004, Mengniu was officially listed on the main board of the Hong Kong Stock Exchange (stock code 2319 HK), becoming the first A mainland Chinese dairy company listed in Hong Kong. The company's IPO was a great success. It was issued at a price of HK$3.925 per share based on a price-to-earnings ratio of 19 times, and was oversubscribed by the public by 206 times. The company raised funds of HK$1.374 billion. On the day of listing, the stock price increased by 24.2%, and the trading volume on that day reached HK$1.691 billion.
Mengniu ---Company Honor
Mengniu was awarded the "World's No. 1 Usage of Tetra Pak Pillow Aseptic Packaging" award by Tetra Pak. The company is listed as one of the "Twenty Key Large Enterprises", a "100-million-yuan Engineering Enterprise" and a "Key Protection Unit" by the autonomous region. The municipal party committee and the municipal government awarded the company the title of "Top Taxpayer Unit" and the "Outstanding Contribution Award for Rapid Economic Development".
Niu Gensheng, chairman and president of the company, serves as the vice chairman of the China Dairy Association. In recent years, he has been named: "The Eighth Outstanding Entrepreneur of Inner Mongolia"; "The Fourth National Outstanding Township Entrepreneur"; " Outstanding Workers in the National Dairy Industry"; "Top Ten Entrepreneurial Figures in China in 2002 (One)"; "The Most Valuable Cover Person of China's Economy in 2002"; "Leader of China's Private Industry"; among "China's Business Leaders in 2003" At the annual meeting, he became one of the 25 “new leaders” of enterprises along with Zhang Ruimin, Liu Chuanzhi and other business leaders; he was also awarded the 2003 CCTV “China Economic Person of the Year”. In 2004, at the Second China Planning Conference and famous planning selection event, 8 people including Zhang Ruimin and Wei Jiafu won the "China's Highest Planning Award".
Mengniu---has created many records
Mengniu products are the only "dairy products specially designed for Chinese astronauts"
Mengniu products are the "National Sports General Administration" "Special Products for Training Bureau Athletes"
The comprehensive consumer satisfaction of Mengniu liquid milk ranked first among similar products
Mengniu milk won the 2003 Hong Kong Supermarket Best New Product Award. The only award-winning mainland brand in Hong Kong supermarkets in 2016
Mengniu is the first private enterprise in China to participate in the APEC summit
Mengniu is the first domestic enterprise to donate money to fight against SARS, with a total of Donated more than 12 million yuan in donations to fight SARS
Mengniu takes "strengthening milk and promoting agriculture" as its corporate mission, and has formed a community of shared destiny with millions of farmers. It is China's largest "creative enterprise" since the development of the western region. "Rice bowl enterprise"
Mengniu is a typical enterprise selected into the "Three Represents" column of "Xinwen Lianbo" for learning and practice
Mengniu is an advanced unit for ideological and political work recommended nationwide by the Propaganda Department of the CPC Central Committee
The Mengniu factory has been listed as a "Global Model Factory" by the Swedish Tetra Pak Company, which is the first of its kind in China
Mengniu is the first to advocate building Hohhot into the "Daily Capital of China" and transform its operations into The corporate brand and the regional brand are integrated
Mengniu is the first "milk truck sauna workshop" in China to ensure clean and hygienic milk sources
Mengniu is Morgan Stanley's brand in Asia The company with the largest direct investment
Mengniu is the only dairy company in mainland China listed overseas