In accordance with the principle of registration priority under the Trademark Law, Luonan "Laojun Mountain" has naturally obtained the exclusive rights to the trademark and has taken the initiative in the tourism industry brand. This not only laid a solid foundation for future development , thereby avoiding economic disputes caused by improper use of trademarks, and telling entrepreneurs in our province that in the early stages of a brand's development, there should be awareness of brand protection, otherwise when the industry develops, there will be no exclusive trademark Right, then the early investment in advertising will be in vain, and in turn, you will have to re-build a brand. This is undoubtedly a fatal blow to an advantageous industry. I hope that entrepreneurs in the tourism industry should register their own brands as trademarks in the early stages of development. Otherwise, they will have to plant peach trees after hard work. Although the fruits are good, they will not be sold at the price they deserve, and they will have to borrow other people's brands for marketing. It’s really not worth the loss. The trademark dispute reflected in the TV series "Liu Laogen" broadcast by CCTV vividly demonstrated this point.