There is no difference between graphic trademarks and word mark in essence, because they are both logos of goods, but the visual effect of graphic trademarks is relatively strong, while the meaning expressed by word mark is relatively clear, and the differences are as follows:

1. Graphic trademarks are expressed by graphics, while word mark is expressed by words.

2. Graphic trademarks emphasize the shape of pictures, such as the "Nike" trademark.

1. A graphic trademark refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used in goods or services. There are three types of graphic trademarks:

1) Mark trademarks: trademarks that use some simple symbols to form patterns;

2) Geometric graphic trademark: a trademark composed of abstract graphics;

3) natural graphic trademark: it is a graphic trademark that takes people, animals and plants, natural scenery and other natural objects as objects. Some are pictures in kind, while others are trademarks made of natural graphics that have been processed, refined, generalized and exaggerated.

2. word mark refers to a sign made up of Chinese characters and their pinyin letters or other characters and letters, which is used in goods or services. Word mark is a major trademark form. Because it is easy to call, most enterprises will choose words as the first choice for trademark registration and use.

words refer to language words, and trademarks are composed of pictures and words.