Pinduoduo specialty store: a store that operates one or more brand products under the same investment category in Pinduoduo shopping malls. ?

Specialized stores have the following types:

1) Specialized stores that operate one or more brand products

2) Both operate other people’s brands and Specialized stores of private brand products

3) Specialized stores operating one or more private brand products

Store qualifications:

1. Enterprise business license (Three-in-one can only provide a copy of the business license)

1) Application type is not supported: individual industrial and commercial households

2) Branch offices are supported to apply, but a letter of authorization is required And a copy of the business license of the head office

2. A copy of the corporate tax registration certificate (both national tax and local tax are acceptable)

3. A copy of the organization code certificate

4. Copies of the front and back of the legal representative’s ID card

5. Trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration

1) If the trademark rights If a person authorizes you to open a flagship store, you must provide an exclusive authorization letter (if the trademark owner is a natural person, you must also provide a copy of his or her signed ID card)

Pinduoduo store: 1. The merchant uses its own brand (The trademark is R or TM status) Settling in Pinduoduo to open a store of the brand; 2. The merchant operates a store authorized to sell brand products (authorization does not exceed level 2)

Store qualifications:

1. Enterprise business license (for three-in-one, only a copy of the business license can be provided)?

1) Application type is not supported: individual industrial and commercial households

2) Subscription is supported The company applies, but needs to submit a letter of authorization and a copy of the head office's business license

2. A copy of the corporate tax registration certificate (both national tax and local tax are acceptable)

3. Organization code Copy of the ID card

4. Copy of the front and back of the legal representative’s ID card

5. Copy of the trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration

1) If the trademark owner is authorized to open a flagship store, an exclusive authorization letter must be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided)

Extension Information:

Pinduoduo is a mainstream mobile shopping APP in China. It was established in September 2015. Users can purchase goods in groups at lower prices by initiating group buying with friends, family, neighbors, etc. . It aims to gather the power of more people, buy better things at lower prices, and experience more benefits and fun. On July 26, 2018, Pinduoduo was listed in the United States.

On August 1, 2018, the Shanghai Municipal Administration for Industry and Commerce interviewed Pinduoduo operators. ?

On July 31, 2018, Pinduoduo’s share price fell by 7.87 points yesterday, and its market value shrank by more than 2 billion US dollars.

On August 2, 2018, the Shanghai Industrial and Commercial Department interviewed Pinduoduo and asked it to conduct self-examination and self-correction; the platform still sells products similar to brands such as Hisense and Xiaomi. ?

Pinduoduo requested an interview with the Internet Supervision Department in the United States: Don’t shirk responsibility. ?

In July 2018, CCTV commented that Pinduoduo was suspected of selling fakes: No matter how much Pinduoduo sells fakes, the bottom line is not to sell fakes.

On August 1, the Internet Supervision Department of the State Administration for Market Regulation attached great importance to the issues reported by the media such as the sale of infringing and counterfeit goods on the Pinduoduo platform, and has requested the Shanghai Municipal Administration for Industry and Commerce to interview the platform operators. ?

It also requires Shanghai and other relevant local industrial and commercial and market supervision departments to seriously investigate the issues reported by the media and complaints from consumers and trademark rights holders regarding the sale of knock-off products and imitation of famous brands on the Pinduoduo platform. Carry out investigations and inspections.

On August 2, People’s Literature Publishing House issued a statement stating that it would pursue the legal responsibility of the “Pinduoduo” shopping platform for selling pirated books. ?

On August 15, 2018, the California Court of the United States accepted the class action lawsuit launched by the American law firm RosenLaw Firm on behalf of investors against Pinduoduo.

Between August 2 and August 9, 2018, Pinduoduo forcibly closed 1,128 stores, removed nearly 4.3 million products from the shelves, and intercepted more than 450,000 links to suspected counterfeit products in batches.

Reference materials:

What are the differences between personal stores, ordinary stores, specialty stores, specialty stores, and flagship stores? -Pinduoduo