When a trademark registration application is rejected, it means that the Trademark Office or relevant agencies believe that the trademark application does not meet the registration requirements and is not qualified for registration. In this case, after the trademark registration is rejected, you usually cannot continue to use the trademark because the trademark office or relevant agency has not approved the registration of the trademark.

Trademark registration may be rejected for a variety of reasons, including but not limited to the following:

1. Similarity conflict: The trademark is similar to an existing trademark, which may cause confusion or misidentification.

2. Lack of uniqueness: The trademark lacks sufficient uniqueness and cannot be distinguished from other trademarks.

3. Violation of legal provisions: The trademark may violate the trademark law or other relevant legal provisions.

4. Inappropriate description: The description of the trademark is unclear or inaccurate and cannot clearly represent the goods or services involved.

If the trademark registration is rejected, the trademark applicant can usually take the following actions:

1. Modify the trademark application: The trademark applicant can modify the trademark application materials and modify the trademark or provide further evidence to resolve the issue of rejection.

2. Submit objection defense: The trademark applicant can object to the decision to reject the trademark registration and provide relevant defense materials and evidence.

3. Re-application: The trademark applicant can re-prepare a trademark registration application based on the reasons for rejection and submit it to the Trademark Office or relevant agencies.

Please note that specific countermeasures may vary depending on the trademark legal system and regulations of the country or region. After a trademark registration has been rejected, it is recommended to consult a professional trademark agency or intellectual property law firm to obtain accurate legal advice and guidance.

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